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2024 Guide to HubSpot Pricing and Plans by Forbes Advisor

HubSpot is a leading provider of marketing software that helps businesses run successful inbound marketing campaigns. With a focus on attracting visitors, converting leads, and turning those leads into customers, HubSpot offers a range of plans to suit businesses of all sizes and needs.

The Starter plan is ideal for new or small businesses that are just starting to develop a CRM for their marketing department. Priced at $15 per month (if paid annually), this plan includes 1,000 marketing contacts with the option to purchase additional contacts in bundles of 1,000 for $37.50 per month. The Starter plan removes HubSpot branding from forms, email marketing, landing pages, and live chat features, and also includes email and in-app chat support.

For experienced sales and marketing teams that rely heavily on inbound marketing campaigns, the Professional plan is a great option. Starting at $800 per month (if paid annually) and including 2,000 marketing contacts, this plan allows businesses to personalize and automate engagement across all channels, optimize campaign conversions, and create advanced reports. Additional marketing contacts can be purchased in bundles of 5,000 for $224.72 per month, with a one-time onboarding fee of $3,000 required.

The Professional plan includes all the features of the Starter plan, as well as omnichannel marketing automation, video hosting and management, A/B testing, ad conversion events, website traffic analysis, custom reporting, and phone support. This plan is perfect for businesses looking to take their marketing efforts to the next level and drive more leads and conversions.

For large companies with a significant marketing budget and a large database of leads, the Enterprise plan is the top-tier option. Priced at $3,600 per month with a one-time onboarding fee of $6,000, this plan includes 10,000 marketing contacts with the option to purchase additional contacts in bundles of 10,000 for $100 per month. In addition to all the features of the Professional plan, the Enterprise plan offers YouTube analytic integration, hierarchical teams, email send frequency cap, behavioral event triggering and reporting, and predictive lead scoring.

Overall, HubSpot’s marketing software offers businesses the tools they need to run successful inbound marketing campaigns and drive growth. With a range of plans to choose from, businesses can find the right fit for their needs and budget, whether they are just starting out or looking to scale their marketing efforts.

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