The advertising technology sector has seen significant changes in recent years, especially with the impact of the pandemic on ad spending. Many advertisers had to cut back or pause their advertising efforts, leading to a shift in the industry. However, despite these challenges, the online advertising market is expected to continue growing, reaching $257.9 billion in 2024 and $431.7 billion by 2029.
In light of this growth, several fast-growing startups have emerged in the advertising technology space, looking to capitalize on this trend. These startups offer innovative solutions to help businesses generate high-quality marketing content, share data securely, offer digital gift card incentives, protect user privacy, provide revenue-based financing, and more.
One such startup is Copy.AI, founded in 2020 in Memphis, Tennessee. Copy.AI is an AI-powered platform that helps businesses create effective marketing content, boosting conversion rates and engagement. With a 2,050% search growth over five years, Copy.AI is experiencing explosive growth in the industry.
Another notable startup is Infosum, based in Basingstoke, United Kingdom. Founded in 2016, Infosum offers a decentralized data ecosystem for advertisers to securely share data with partners. With $88.1 million in Series B funding, Infosum has partnered with major companies like Experian and DirecTV.
Prizeout, a digital gift card marketplace in New York, New York, is also making waves in the industry. Founded in 2019, Prizeout works with brands to offer gift cards with exclusive deals to drive sales, experiencing an 8,500% search growth over five years.
Sourcepoint, based in New York, New York, offers tools to protect user privacy, manage compliance, and grow revenues. With a 112% search growth over five years, Sourcepoint recently acquired The StoneHill Group to enhance its mortgage offering services.
GetVantage, a finance company in Mumbai, India, provides revenue-based financing solutions for small and medium-sized businesses in advertising. With $41 million in Series A funding, GetVantage aims to help businesses overcome cash flow challenges and achieve growth objectives.
GoHighLevel, also known as HighLevel, is an all-in-one marketing, sales, and ad management platform in Dallas, Texas. With $60 million in private equity funding, GoHighLevel serves over 60,000 customers, helping them generate revenue using the platform.
Permutive, based in London, UK, is an advertising data management platform for publishers, offering secure privacy, scalable analytics, and live targeting features. With $105 million in Series C funding, Permutive works with top publishers like The Washington Post and The Economist.
Kevel, formerly known as Adzerk, is a development platform for building custom ad servers in Durham, North Carolina. With $45.2 million in Series C funding, Kevel helps developers add native ads, sponsored listings, and promotions to websites and apps.
C Wire, an ad-tech company in Zurich, Switzerland, offers a digital advertising platform leveraging AI and machine learning for optimized ad performance. With undisclosed seed funding, C Wire provides personalized and effective advertising solutions for clients.
These are just a few of the fast-growing startups in the advertising technology sector, each offering unique solutions to meet the evolving needs of the industry. As the online advertising market continues to expand, these startups are well-positioned to ride the wave of growth and innovation in the years to come.