Content marketers are constantly on the lookout for new and engaging ideas to keep their websites and social media profiles active and interesting. Content marketing, the practice of creating, publishing, and promoting content to attract, engage, and retain customers, is a crucial aspect of modern business strategies. From search engine optimization to social media marketing to brand building, content marketing plays a significant role in achieving various business objectives. However, coming up with fresh and innovative ideas can be a challenge for content marketers.
To help content marketers stay ahead of the game, here are five content marketing ideas for September 2024:
1. National Tailgating Day:
National Tailgating Day, celebrated on the first Saturday in September, is a perfect opportunity for content marketers to tap into the American tradition of tailgating. With millions of Americans participating in tailgating events and spending billions on gear, food, and beverages, there are plenty of angles for content marketers to explore. From tailgating accessories to barbeque recipes to tailgating tips for specific demographics, such as new moms, there are endless possibilities for tailgating-related content.
2. National Video Games Day:
National Video Games Day, observed on September 12, is a day dedicated to celebrating the history and cultural impact of video games. Content marketers can use this day to create engaging content that resonates with gamers and enthusiasts. Whether it’s creating buying guides for game-related products or challenging conventional video game culture, there are opportunities to connect with a wide audience of video game enthusiasts.
3. National CleanUp Day:
National CleanUp Day, observed on the third Saturday of September, is a day dedicated to raising environmental awareness and promoting civic responsibility. For retail content marketers, National CleanUp Day presents an opportunity to promote corporate responsibility, share cleaning tips, and showcase sustainable products. Brands can align themselves with the values of environmental stewardship and community engagement by creating content that encourages participation in clean-up events.
4. National Dog Week:
National Dog Week, celebrated from September 22 to 28, is a week dedicated to recognizing the contributions that dogs make to society. Retailers and brands in the pet industry can leverage National Dog Week to create content that resonates with dog owners and enthusiasts. Whether it’s sharing heartwarming stories about dogs or offering tips for caring for furry companions, there are endless possibilities for content marketers to connect with a large audience of dog lovers.
5. Publish a Research Report:
In September 2024, content marketers can take inspiration from brands like CVS Health and publish a research report based on survey data. Conducting a survey on a relevant topic and sharing the findings in a downloadable report can drive website traffic and brand attention. By leveraging survey data to create engaging content, content marketers can establish themselves as thought leaders in their industry and attract a wider audience.
In conclusion, content marketers need to stay creative and innovative to keep their audiences engaged. By tapping into timely events and trends, such as National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing research reports, content marketers can create compelling content that resonates with their target audience. By staying ahead of the curve and consistently delivering valuable content, content marketers can drive business objectives and build strong relationships with their customers.