Saudi Arabia’s commitment to digitalization and health care has attracted global healthtech companies, with UK-based platform Proximie leading the way. With $80 million in funding, Proximie is expanding its presence in Saudi Arabia through strategic partnerships aimed at enhancing the country’s health care system.
Dr. Nadine Hachach-Haram, CEO and founder of Proximie, emphasized the company’s mission to deliver a connected surgical platform that improves surgical care and performance for health care systems. She highlighted Saudi Arabia’s Vision 2030 initiative and the Ministry of Health’s focus on improving health care access as key drivers for Proximie’s partnerships in the Kingdom.
Proximie’s collaboration with the SEHA Virtual Hospital has already shown success, with life-saving interventions being conducted remotely. The platform enables distance barriers to be overcome, enhances patient safety, and facilitates digital expertise sharing among over 130 hospitals.
By empowering local partners in Saudi Arabia, Proximie aims to deepen relationships with health care providers and widen surgical accessibility. The company is committed to reducing inequity and promoting interconnected operating rooms and health care systems to improve patient outcomes.
Proximie’s growth strategy includes consolidating partnerships in both public and private health care sectors and expanding its network across the Middle East and North Africa region. The company sees Saudi Arabia as a crucial hub for international technology investment and digital transformation, aligning with the Kingdom’s innovative approach to health care.
Adapting to evolving regulations in Saudi Arabia is a priority for Proximie to ensure safe and effective patient care. The company complies with data privacy and hosting regulations to prioritize patient data security. Proximie’s focus on AI and advanced technologies aligns with global trends in health care innovation.
Proximie’s business model centers on real-time surgical connectivity, linking surgeons for virtual interaction and participation to enhance patient care. The company generates revenue through a software as a service model, democratizing health care and improving surgical access globally.
With key performance indicators including presence in over 800 hospitals across more than 50 countries and partnerships with medical device organizations, Proximie demonstrates its reach and influence in the health care sector. The company’s $130 million in funding is being utilized to develop its software and expand its global reach, including in Saudi Arabia.
Overall, Proximie’s innovative approach to surgical care and commitment to leveraging technology for health care transformation make it a key player in Saudi Arabia’s digital health care landscape. As the company continues to grow and expand its partnerships, it is poised to make a significant impact on improving health outcomes for all Saudi citizens.