We Are Social Singapore has recently launched vector, a new platform that aims to bring together a community of forward-thinking creators to collaborate on innovative and immersive projects. This platform is designed to push the boundaries of creativity and help brands explore new frontiers in their creative work. The founding community of vector consists of creators from various disciplines such as 3D motion design, CGI, and product design, all united by a shared mission to drive creativity forward.
One of the key initiatives of vector is an upcoming campaign with P.S. Condoms, showcasing the diverse talents and expertise of the community members. Domingo Beta, vector creator and co-founder of Veleta Studiolab, shared his thoughts on the creative journey of vector’s first drop, emphasizing the blend of vibrant energy and informative techniques that define the project. The collaborative nature of vector allows for endless possibilities and invites future enthusiasts to explore and contribute to its growth.
Powered by.XYZ, the strategy and innovation arm of We Are Social, vector boasts a lineup of founders that includes renowned artists and creators such as Doooo, Samar Younes, Aundraj Jude, and Reza Hasni. These visionaries bring a wealth of experience and creativity to the platform, shaping its direction and inspiring new ideas.
Agalia Tan, vector lead and senior planner at We Are Social Singapore, explained that the concept of vector was born out of a desire to create collaborative and communal spaces that foster creativity and reimagine traditional modes of working. This innovative approach sets vector apart as a platform that values collaboration over competition, encouraging a shared vision for the future of creative expression.
To introduce vector to the world, the platform has released DROP001, a zine featuring creative work, interviews, and essays from the community members. This zine offers a glimpse into the diverse talents and perspectives within the vector community and is available for purchase on Metalabel.
Nai Yen Wang, managing director of We Are Social Singapore, highlighted the importance of collaboration and creativity in reshaping the narrative for brands in today’s competitive landscape. By bringing together a village of craftspeople, We Are Social and vector’s community aim to redefine how brands engage with their audience and stand out in a crowded market.
Overall, vector operates in multiplayer mode, with the community working together to produce ‚drops‘ and creative ideas that drive cultural conversations and spark meaningful interactions. With a diverse lineup of contributors and a commitment to pushing the boundaries of creativity, vector is poised to make a significant impact in the world of innovative design and brand storytelling.