Hard Rock Digital has recently launched its fall campaign, ‘Roll With Us’, and has enlisted the help of Grammy Award-nominated rap and rock star, Post Malone. The operator has released a 30-second short featuring the rapper promoting its Hard Rock Bet brand, showcasing both the online sportsbook and online casino. The ad takes viewers on a journey through various settings such as bars, pool parties, and nail salons, where bettors are seen engaging with the app. Set to the tune of ‘Ante Up (Robbin Hoodz Theory)’ by M.O.P., the clip ends with Post Malone declaring Hard Rock Bet as the “sportsbook for every kind of player.”
The campaign was brought to life by creative agency 72andSunny, known for their work with major brands like the NFL and United Airlines. The collaboration between the agency, Hard Rock Digital’s in-house team, and Redline Media Group has resulted in a visually captivating and engaging advertisement that will be showcased in major markets across the US. The campaign will be featured on TV, streaming services, radio, social media, audio streaming platforms, and out-of-home platforms such as billboards.
Post Malone, with his impressive track record of selling over 80 million records, was chosen as the face of the campaign due to his alignment with the ‘Rebelliously Inclusive’ ethos of Hard Rock Bet. The brand, which is currently live in several states with its sports betting and online casino offerings, holds a monopoly on sports betting in Florida as it is owned by the Seminole Tribe. This ownership structure was solidified earlier this year with a landmark decision by the US Supreme Court.
Matt Primeaux, the executive managing director and president of Hard Rock Digital, emphasized the brand’s commitment to inclusivity and diversity in its marketing efforts. He highlighted the importance of representing a wide range of players in their campaigns, especially in states like Florida where legal sports betting is just beginning. Post Malone echoed this sentiment, expressing his excitement to work with Hard Rock Digital and praising the brand’s dedication to bringing everyone together through sports, music, and entertainment.
In addition to the campaign featuring Post Malone, Hard Rock Digital recently introduced a profit boost feature for its online sports betting platform. This enhancement aims to provide players with added value and excitement when placing their bets. With a strong focus on customer experience and engagement, Hard Rock Digital continues to innovate and push boundaries in the online betting industry.
Overall, the partnership between Hard Rock Digital and Post Malone for the ‘Roll With Us’ campaign showcases the brand’s commitment to diversity, entertainment, and inclusivity. Through a combination of creative marketing strategies and high-profile collaborations, Hard Rock Bet is solidifying its position as a leading player in the online sports betting and casino market.