Lake Hour sparkling cocktails, co-founded by Wyatt Russell and Richard Peete, are making waves in the ready-to-drink alcohol category. With the help of Russell’s star power from his roles in Marvel movies and Peete’s expertise as a producer, the brand is aiming to provide a better-for-you alternative to traditional RTD cocktails.
The inspiration behind Lake Hour came from the co-founders‘ dissatisfaction with the current offerings in the market. They felt that many RTD cocktails tasted artificial and overly sweet, not appealing to consumers looking for a more sophisticated and subtle flavor profile. This led them to create a line of sparkling cocktails that are low in sugar and calories, catering to a more discerning palate.
The brand currently offers four unique flavors: Honeysuckle Ginger, Rosemary Yuzu, Peach Jasmine with vodka, and Watermelon Cucumber with blanco tequila. Each flavor is carefully curated to provide a refreshing and natural taste experience, reminiscent of sipping cocktails by the lake.
The branding and packaging of Lake Hour reflect the founders‘ shared memories of spending time at lakes with their families. The vintage-inspired design evokes a sense of nostalgia and connection to nature, setting the brand apart from its competitors. The products are available in select liquor stores and bars, as well as online through the brand’s website.
In developing the flavors for Lake Hour, Peete’s wife played a crucial role in curating tastes that complemented each other. The co-founders experimented with various combinations before settling on the final four flavors, ensuring that each one was unique and appealing to their target audience.
Looking ahead, Russell and Peete see great potential for growth in the RTD cocktail category. They believe that there is a demand for healthier alternatives to beer and traditional cocktails, and they are focused on expanding their presence in key markets such as the Northeast, California, Texas, and Florida. By taking a strategic and incremental approach to expansion, they aim to build a loyal fan base and establish Lake Hour as a go-to choice for consumers seeking high-quality, flavorful cocktails.
In conclusion, Lake Hour sparkling cocktails are a testament to the creativity and innovation that can be found in the ready-to-drink alcohol category. With a commitment to quality, flavor, and consumer satisfaction, the brand is poised to make a significant impact in the market and redefine the way people enjoy cocktails on the go.