TikTok has become a major player in the retail industry, with brands leveraging the platform in unique ways to drive sales and increase brand awareness. Three brands, Cakes Body, Duolingo, and Zenni Optical, have found success on TikTok by tailoring their strategies to fit the platform’s audience and trends.
Cakes Body, a company that sells adhesive-free nipple covers, has seen tremendous success on TikTok. The brand started organically on the platform, posting consistently to build reach and engagement. By joining TikTok Shop in January, Cakes Body has become the highest-grossing store on the platform, on track to do $15 million in sales this year alone. The key to their success has been patience, consistency, and working with influencers to promote their products. By cross-posting their TikTok content to other platforms, Cakes Body has been able to maximize their reach and drive conversions.
Duolingo, a language-learning app, has used TikTok to raise brand awareness and connect with its audience through humor and memes. By joking about its owl mascot and tapping into niche fandoms like anime and K-pop, Duolingo has been able to engage users and drive downloads of its app. The company’s keyword-scraping tool has helped them identify trending topics and create content that resonates with their audience. By focusing on entertainment first, Duolingo has been able to grow its following on TikTok and drive new user acquisition.
Zenni Optical, an eyewear company, has leveraged TikTok to showcase its products and jump on trends like „brat summer“ and „Barbiecore.“ By sourcing content from in-house creators, influencers, and user-generated content, Zenni has been able to create engaging videos that showcase their products in a fun and relatable way. By partnering with celebrities like Keke Palmer and creating content that resonates with their audience, Zenni has been able to increase brand awareness and drive sales on TikTok.
Overall, these brands have found success on TikTok by understanding the platform’s audience and trends, and tailoring their strategies to fit the platform’s unique features. By being patient, consistent, and creative, brands can leverage TikTok to drive sales, increase brand awareness, and connect with their audience in new and innovative ways.