Five August fairs in Hong Kong have drawn over 500,000 visits, showcasing the best in food, beauty, wellness, home delights, and tea. Organized by the Hong Kong Trade Development Council (HKTDC), the Food Expo, Food Expo PRO, Beauty & Wellness Expo, Home Delights Expo, and Hong Kong International Tea Fair welcomed 1,860 exhibitors from 30 countries and regions, attracting a large number of visitors and creating a vibrant spending atmosphere.
One of the key highlights of this year’s fairs was the acceptance of electronic payment options by over 90% of local exhibitors, making it convenient for attendees to make purchases. This move led to a per capita spending of HK$1,615, marking a significant increase of more than 6% compared to the previous year. The introduction of four new theme days also contributed to driving local spending and creating a lively atmosphere at the fairs.
The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM) was a significant part of the event, featuring 18 renowned speakers discussing the latest issues in Chinese medicine products. The conference ended on a high note, highlighting the development of Chinese medicine products in the Greater Bay Area.
The Food Expo PRO and Hong Kong International Tea Fair also saw success, with exhibitors and trade buyers from around the world participating in the events. The ICMCM, organized by the Modernized Chinese Medicine International Association (MCMIA), in collaboration with the HKTDC and scientific research institutions, provided valuable insights into the industry.
The fairs also showcased the strong consumption fueled by encouraging sales results. Exhibitors such as Grass Lands Food Co., Ltd., medicube, and Giormani reported exceptional sales and positive feedback from visitors. The introduction of a Halal food and beverage label at the Food Expo PRO was well-received, leading to substantial orders and new business opportunities for Halal products.
The hybrid mode of operation, including physical and online platforms, allowed global food and tea buyers to connect seamlessly. The use of smart business matching platforms facilitated online meetings, extending the reach of the fairs beyond the physical event.
Overall, the August fairs in Hong Kong proved to be a successful platform for exhibitors to showcase their products, connect with buyers, and explore new business opportunities. The strong attendance, increased spending, and positive feedback from participants underscore the significance of these annual flagship events in the region.