PR Daily’s Top Women in Marketing is an annual celebration of the remarkable achievements of women who have made significant contributions to the marketing industry. The Class of 2024 honorees have been recognized for their groundbreaking work, innovative campaigns, and leadership in driving impact across various sectors. These women have not only excelled in their respective fields but have also paved the way for other women and underrepresented groups to thrive in the marketing world.
The Agency Leaders category features a diverse group of women who have demonstrated exceptional leadership in top agencies. From Geri Berdak, CEO of The Dairy Alliance, to Dara Cothran, EVP of Global Strategy + Insights at KWT Global, these women have set new standards in the industry through their strategic insights and creative campaigns. Their expertise and influence have played a crucial role in shaping the future of marketing.
In the Brand Marketers category, women like Victoria Alcachupas, CMO of Athena, and Alyson Griffin, Head of Marketing at State Farm, have showcased their talent in building strong brands and engaging audiences. These women have leveraged their marketing skills to drive brand growth and create impactful campaigns that resonate with consumers. Their dedication to excellence has earned them a well-deserved spot among the top women in marketing.
Content Marketers play a vital role in shaping brand narratives and engaging audiences through compelling storytelling. Women like Amanda Lucey, CEO of The Partnership, and Shawnte Parker, VP of Marketing at Onyx Collective, have excelled in creating engaging content that resonates with their target audience. Their innovative approach to content marketing has helped brands stand out in a crowded digital landscape.
Data/Analytics Leaders like Allison Brady, VP at HarrisX, and Rosana Marquina, Data & Insights Director at The MRN Agency, have demonstrated the power of data-driven insights in driving marketing strategies. These women have leveraged data to make informed decisions and optimize marketing campaigns for maximum impact. Their expertise in analytics has been instrumental in driving business growth and success.
Lead Generation Marketers like Jane Ballweg, Demand Gen CoE Leader at Deloitte, and Chelsea Rokusek, Director of Marketing at Renewal By Andersen, have excelled in generating leads and driving customer acquisition. These women have implemented innovative strategies to attract and convert leads, ultimately driving business growth and revenue. Their expertise in lead generation has been instrumental in driving success for their respective organizations.
Product Marketers play a crucial role in bringing products to market and driving product adoption. Women like Hiliary Johnson, Senior Director of Global Marketing at embecta, and Carrie Hannigan Kaiser, GM Marketing at Intel, have demonstrated exceptional skills in product marketing. Their strategic approach to product launches and marketing campaigns has helped drive product success and market growth.
Social Media Marketers like Julie Archer, Senior Social Media Manager at EarnIn, and Sarah Balch, Associate Director of Digital Strategy at embecta, have excelled in leveraging social media to engage audiences and drive brand awareness. These women have demonstrated creativity and innovation in their social media strategies, ultimately driving engagement and brand loyalty.
Team Leaders like Amy Basta, SVP of Marketing & Community at SECU MD, and Maria Becker, Head of Strategy at Stein IAS, have demonstrated exceptional leadership in guiding their teams to success. These women have fostered a culture of collaboration and innovation, driving team performance and achieving business goals. Their leadership has been instrumental in driving success for their organizations.
Tech/Digital Marketers like Jenny Grimm, Associate Director of Marketing at Genmab, and Jessy Klein Fofana, Founder & CEO of LaRue, have demonstrated expertise in leveraging technology and digital tools to drive marketing success. These women have implemented innovative digital strategies to reach and engage audiences, ultimately driving business growth and success.
The Marketers to Watch category highlights the up-and-coming talent in the marketing industry. Women like Rachel Feder, VP of Social Media and Branding at SKDK, and Lee Joselowitz, Co-Founder of The Quality Edit, are making a mark in the industry with their innovative ideas and fresh perspectives. These women are poised to make a significant impact in the marketing world in the years to come.
Overall, the Class of 2024 Top Women in Marketing represents a diverse and talented group of women who have made significant contributions to the marketing industry. Their innovative campaigns, strategic insights, and leadership have set new standards in the industry and paved the way for future generations of marketers. We celebrate their remarkable achievements and look forward to seeing the impact they continue to make in the marketing world.