Howard Community College in Columbia, Maryland recently unveiled new institutional and athletic branding, marking a significant milestone for the institution. The new logos were introduced during the college’s annual Day of Learning, a day dedicated to inspiring creativity and enhancing knowledge among full-time employees. The new branding, designed by the HCC Office of Public Relations and Marketing, maintains the college’s traditional colors while incorporating modern typography and imagery.
A committee comprised of faculty, students, and staff from various departments at the college collaborated to develop concepts for the new brand standards. This collaborative effort ensured that the new logos would accurately represent the spirit and values of Howard Community College. The unveiling of the new branding signifies a strategic vision to engage new communities of students, donors, partners, and advocates, positioning HCC as a uniquely distinctive institution in higher education.
Sean P. Keller, chair of the Howard Community College Board of Trustees, expressed full support for the new branding, emphasizing the importance of Dr. Daria J. Willis’ leadership in ushering in a new era of identity for the college. Dr. Willis, in turn, highlighted the significance of the new branding in reflecting the college’s commitment to both tradition and innovation in teaching, learning, and training. The new imagery captures the essence of “Dragon Country,” a term used to describe the campus community with pride and reverence.
The launch of the new branding comes on the heels of several recent milestones for Howard Community College. Notably, inventor Thomas P. Clement made a historic $2.5 million donation to the HCC Department of Engineering, marking the largest gift in the college’s history. Additionally, the college announced plans to reopen its on-campus Children’s Learning Center in collaboration with the Community Action Council of Howard County, as well as becoming the host location for the county’s first Boys & Girls Club of America afterschool program. HCC will be the first community college in Maryland to offer Boys & Girls Club programming, further solidifying its commitment to serving the community.
Since its establishment in 1970, Howard Community College has been a preferred choice for students and families in Howard County, Maryland. The college offers a wide range of associate degree and certificate programs, workforce development training, and continuing education classes to nearly 22,000 credit and noncredit students annually. In recognition of its commitment to excellence, HCC received the prestigious 2019 Malcolm Baldrige National Quality Award, the nation’s highest honor for performance excellence in organizations.
In conclusion, the unveiling of the new institutional and athletic branding at Howard Community College signifies a pivotal moment in the institution’s history. The new logos reflect a blend of tradition and innovation, capturing the essence of the college’s values and spirit. With a strong commitment to serving its community and fostering excellence in education, Howard Community College continues to be a beacon of learning and opportunity for students and stakeholders alike.