The BMW brand has seen a significant increase in sales of fully electric vehicles in the first half of 2024, with 179,557 units delivered, marking a 34.1% growth compared to the previous year. Overall, the BMW brand experienced a 2.3% increase in sales, with a total of 1,096,486 units sold in the first half of the year. This growth outpaced its traditional competitors and allowed the brand to gain market share in Europe. The BMW Group, which includes the BMW, MINI, and Rolls-Royce brands, delivered a total of 1,213,359 vehicles in the first half of the year.
Jochen Goller, a member of the Board of Management of BMW AG, attributed the sales growth to the double-digit increase in fully electric vehicles and models from the upper premium segment. Despite a challenging market environment, the BMW brand’s attractive product portfolio and the dedication of BMW Group employees and global retail network contributed to the successful sales performance.
Models from the upper premium segment, in addition to fully electric models, have become increasingly popular among customers. The BMW 7 Series, BMW X1, and BMW 3 Series all saw strong growth in sales. BMW M GmbH also performed well, especially with the introduction of the first M5 high-performance sedan with an electrified drivetrain. The MINI brand delivered 114,054 vehicles in the first half of the year, including the well-received MINI Cooper cars from the New MINI Family.
The Rolls-Royce brand introduced the Rolls-Royce Cullinan Series II, which became the most sought-after model in the brand’s portfolio. In total, Rolls-Royce delivered 2,819 motor cars to customers worldwide in the first half of the year. BMW Motorrad also had a successful period, handing over 113,072 motorcycles and scooters to customers globally.
Looking ahead to the second half of 2024, the BMW Group is confident in its prospects. The availability of the BMW 5 Series models, including the new BMW 5 Series Touring and the first BMW i5 Touring, along with the ongoing market launch of the New MINI Family, is expected to drive further growth. By offering a variety of drive train technologies across its product portfolio and maintaining a high level of flexibility, the BMW Group is well-positioned to meet the diverse preferences of customers worldwide.
In terms of sales figures, the BMW Group reported a slight decrease in Q2 compared to the previous year, but overall, the BMW brand saw a 2.3% increase in sales in the first half of the year. The MINI brand experienced a decline in sales, while the BMW Group’s electrified vehicles, including BEVs, showed positive growth.
The success of the BMW Group is attributed to its long-term thinking and responsible actions, with a focus on sustainability and efficient resource management throughout its operations. With a global production network and sales network, the BMW Group remains a leader in the premium automotive and motorcycle industry.
In conclusion, the BMW brand’s strong performance in the first half of 2024, particularly in the electric vehicle segment, reflects its commitment to innovation and customer satisfaction. With a diverse product portfolio and a focus on sustainability, the BMW Group is poised for continued success in the global market.