Amazon India has recently appointed Mayank Jain as the leader of seller marketing, a strategic move aimed at enhancing the brand’s presence within the seller community. Jain brings with him a wealth of experience, having previously served as the head of product marketing at Swiggy, where he played a pivotal role in establishing the product marketing function and spearheading innovative campaigns and features.
In his new role at Amazon India, Jain will be responsible for overseeing the seller marketing function, with a focus on attracting and motivating small and medium-sized enterprises (SMEs) to join Amazon’s marketplace. This will involve implementing brand marketing strategies, product marketing initiatives, and engaging with the seller community to drive growth and increase the number of sellers on the platform.
With 18 years of experience working with leading consumer tech brands such as Amazon, Google, and Swiggy, as well as FMCG giant Johnson & Johnson, Jain brings a diverse skill set to his new role. His expertise spans across various marketing disciplines, including brand, product, performance, social, martech, and PR, making him a valuable addition to Amazon’s marketing team.
Jain’s track record of success at Swiggy, where he led the company’s entry into credit cards and developed innovative campaigns like ‚How India Swiggy’d,‘ demonstrates his ability to drive growth and engagement through strategic marketing initiatives. His experience in launching new features and driving customer engagement will be instrumental in helping Amazon India strengthen its position in the competitive e-commerce market.
In addition to Jain’s appointment, Amazon India recently announced adjustments to its seller fee structures, effective September 9. The revised fee structure includes reduced commissions in certain categories to support sellers during the festive season, with a particular focus on low-priced products. Categories such as ethnic wear and home furnishings saw significant fee reductions, while others like backpacks and studded fine jewelry experienced fee increases.
These changes reflect Amazon India’s commitment to supporting its sellers and fostering a thriving marketplace for businesses of all sizes. By reducing fees in key categories and providing incentives for sellers to offer a diverse range of products, Amazon aims to attract more sellers to its platform and enhance the overall shopping experience for customers.
As Amazon India continues to innovate and expand its seller ecosystem, Mayank Jain’s appointment as leader of seller marketing signals a new chapter in the company’s growth strategy. With his proven track record of driving marketing initiatives and engaging with diverse stakeholders, Jain is well-positioned to lead Amazon India’s seller marketing function and drive growth in the competitive e-commerce landscape.