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UTA to Enhance Banijay’s Branded Content Division

United Talent Agency (UTA) has recently signed a partnership with Banijay Entertainment, a leading global production company, to represent its specialized division, Banijay Branded Entertainment (BBE). This collaboration marks a significant step in the world of brand-funded content creation and marketing strategies.

BBE, launched in November 2023, is dedicated to leveraging Banijay’s extensive production expertise to provide innovative content solutions for marketers. The division works closely with advertising agencies, media companies, and brands directly to enhance traditional marketing approaches with engaging and impactful branded content.

UTA’s role in this partnership is crucial as they will serve as a marketing consultant and talent representative for BBE. Their primary objective is to introduce BBE to brands, promote brand-funded entertainment, and emphasize its importance in modern marketing strategies. With UTA’s expertise in entertainment marketing and deep industry connections, they are well-positioned to help BBE navigate the landscape of branded entertainment successfully.

One of the key aspects of BBE’s work is supporting Banijay Entertainment’s producers in creating branded content on a global scale. Some recent projects include collaborations like „Big Brother – Knossi Edition“ for Twitch and Joyn, „Niall Horan’s Homecoming“ with Guinness for Prime Video, and „Maître Chocolatier – Talenti in Sfida“ for Lindt. These projects showcase the diversity and creativity that BBE brings to the table when it comes to brand-funded content creation.

The collaboration between UTA and BBE extends beyond just content creation. It also includes Banijay Live and its associated businesses, Balich Wonder Studio and The Independents, to provide additional opportunities for branded content. This holistic approach ensures that brands have access to a wide range of creative solutions to reach their target audiences effectively.

Sam Glynne, EMEA head of UTA entertainment and culture marketing, expressed his confidence in the partnership, stating, „UTA is perfectly placed to help BBE navigate the best way to exploit IP for brands.“ This highlights UTA’s commitment to supporting BBE in maximizing its potential in the branded entertainment space and creating impactful content that resonates with audiences worldwide.

Carlotta Rossi Spencer, head of branded entertainment business development at Banijay Entertainment, emphasized the division’s dedication to delivering premium branded content that connects with audiences globally. She highlighted the collaboration with UTA as a strategic partnership that enhances BBE’s reputation as a go-to destination for brands looking to engage their audiences in a compelling way.

In conclusion, the partnership between UTA and Banijay Entertainment’s BBE division represents a significant milestone in the world of branded content creation and marketing. With their combined expertise and creative vision, they are poised to revolutionize the way brands connect with consumers through innovative and engaging content solutions. This collaboration sets a new standard for brand-funded entertainment and underscores the importance of creativity and storytelling in modern marketing strategies.

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