ROS Retail Outlet Shopping, a leading European outlet shopping center operator, is currently undergoing significant expansion with four new extensions in the works. These extensions include the Designer Outlet Gdańsk (set to open in the fall of 2024), Designer Outlet Algarve (expected to open in the summer of 2025), City Outlet Geislingen (slated for a late summer 2025 opening), and Designer Outlet Croatia. Additionally, the new development Designer Outlet Kraków is set to open to the public in the spring of 2025, according to a report by idealista.
One of the key investors and real estate managers involved in these expansions is the French group Frey, listed on the Paris Stock Exchange. Frey specializes in the development and operation of open-air shopping centers across Europe, as well as significant urban renewal projects and mixed-use developments.
Despite the challenges posed by inflation, outlet shopping centers remain popular destinations for consumers. ROS managed to close out 2023 with a 16.5% increase in sales compared to 2022. With plans to expand the network of partner brands within the ROS portfolio, as well as enriching and diversifying the categories and marketing strategies, further synergies are expected to emerge from the development of new outlet locations.
Antoine Frey, CEO of Frey, expressed his enthusiasm for the strategic acquisition of ROS, the fourth-largest outlet operator in Europe. This acquisition not only provides access to a highly successful asset but also offers a geographically diverse exposure for the company.
Thomas Reichenauer, co-founder and CEO of ROS, also shared his excitement about the partnership with Frey, highlighting their shared vision of creating sustainable, socially responsible, and attractive commercial destinations that cater to the needs of today’s customers and future generations.
The collaboration between Frey and ROS signifies a significant step towards driving growth in the European outlet market and developing innovative outdoor shopping destinations. With a focus on sustainability and customer-centric offerings, these expansions are poised to redefine the outlet shopping experience for consumers across Europe.
In conclusion, the ongoing expansions and strategic partnerships within the outlet shopping industry, particularly with the developments led by ROS Retail Outlet Shopping and Frey, are set to shape the future of retail in Europe. As these projects come to fruition, they are expected to not only drive economic growth but also offer unique and engaging shopping experiences for consumers.