ZUS Coffee, a popular coffee brand in Malaysia, has recently caught the attention of passersby with their new billboard advertisement along Jalan Tun Razak and Jalan Syed Putra in Kuala Lumpur. The ad features a striking blue background with white text that reads „Warna biru yang menyatukan rakyat Malaysia“ (‚The colour blue that unites Malaysians‘). This simple yet powerful message aims to resonate with Malaysians from all walks of life, emphasizing unity and togetherness.
What sets this billboard apart is the unique addition of a ZUS Coffee cup, with a USB-C charger plugged into one of the two holes on the side of the cup. This creative touch not only grabs attention but also showcases the brand’s innovative and tech-savvy approach to coffee culture. It’s a clever way to blend traditional coffee enjoyment with modern convenience, appealing to a wide range of consumers.
The ad has sparked a range of reactions online, with media intelligence firm DATAXET NAMA reporting that 60% of conversations were positive and 25% were negative. Many netizens praised the creativity and uniqueness of the billboard, noting how it effectively captured attention and aligned with the brand’s image. Some even found the ad thought-provoking, appreciating its ability to spark discussions and engage viewers.
However, not everyone was impressed with the clarity of the message. 25% of netizens criticized the ad for being unclear and hard to understand, while 10% offered constructive feedback on how to improve the billboard’s message and creative concept. Some even compared ZUS Coffee’s ads to competitor brands like Nescafe, highlighting areas for improvement.
Despite the mixed reactions, ZUS Coffee continues to push boundaries with its marketing efforts. The brand recently launched a new pastry store called „Coffee Meets Pastry“ at 1 Utama Shopping Centre. This cozy hangout promises the best coffee and pastries, creating a unique experience for customers.
To promote the launch, ZUS Coffee utilized giant croissant cutouts and imagery to generate buzz and excitement. The teaser video featured a woman walking around a mall with a cup of ZUS Coffee and a giant croissant cutout, leading to the reveal of the new store’s name. Inside, customers are greeted with a giant croissant-shaped table, a photo wall featuring creative croissant designs, and croissant-shaped stickers for added fun.
Overall, ZUS Coffee’s innovative marketing strategies and creative approach to branding continue to captivate audiences and set them apart in the competitive coffee industry. With a focus on unity, creativity, and engaging experiences, ZUS Coffee is making a mark in the hearts of Malaysians everywhere.