Businesswoman Bridget Hope has taken on a significant role in the fashion industry by assuming control of the licensing and online sales of the renowned Paula Ryan clothing brand from her mother, Paula Ryan. This transition marks a new chapter in the brand’s history, with Hope bringing her expertise and passion to the forefront.
At 47, Hope exudes a sense of calm and capability, balancing her role as a working mother of two boys with her responsibilities in managing two Magpie Style stores in Christchurch and Rangiora. Her background as a publishing director in Singapore has equipped her with valuable skills that she now applies to the fashion business.
The challenges posed by the Covid-19 pandemic did not deter Hope and her husband Gabe Rijpma, as they swiftly pivoted to launch online sales for the Paula Ryan brand within a week of the crisis. Despite facing setbacks such as the liquidation of Paula Apparel 2020, Hope has shown resilience and determination in taking on the manufacturing of the brand herself.
The close bond between Hope and her mother is evident, with daily chats and brainstorming sessions shaping their collaborative approach to the business. Ryan’s unwavering support and guidance provide a strong foundation for Hope as she navigates the intricacies of the fashion industry.
The legacy of the Paula Ryan brand, which has been a staple in the New Zealand fashion scene for over two decades, is upheld by Hope’s commitment to quality and innovation. With a focus on New Zealand Merino and Italian micro-jersey fabrics, the brand continues to offer timeless pieces that cater to a diverse range of body shapes and sizes.
As the brand evolves under Hope’s leadership, the emphasis remains on maintaining manufacturing in New Zealand and expanding the reach of Paula Ryan to a wider audience. The shift towards online sales reflects a changing landscape in the retail sector, with a strategic focus on adapting to consumer preferences and market trends.
The journey of Paula Ryan and the transition to a new generation of leadership symbolize the resilience and adaptability required to succeed in the competitive world of fashion. With Hope at the helm, the future of the brand looks promising, driven by a shared vision of quality, innovation, and customer satisfaction.
In conclusion, the story of Bridget Hope’s takeover of the Paula Ryan brand is a testament to the enduring legacy of a family business and the determination to overcome challenges with grace and resilience. As the fashion industry continues to evolve, Hope’s leadership promises to usher in a new era of growth and success for the iconic brand.