AIA Philippines is on a mission to make life insurance synonymous with living a better, healthier lifestyle for Filipinos. Through innovative systems like AIA Vitality and new products and benefits powered by its subsidiary Medicard, AIA is stepping up its efforts to make health solutions more relevant and accessible to the market. Melissa Henson, AIA Philippines Chief Marketing Officer, shared, “The industry has evolved so much. There are so many different insurance solutions available to Filipinos. And that’s the conversation we want to have with our existing and potential customers. What are their needs? What solutions can we offer to address these needs?”
AIA is a leading life insurance company in the Philippines, with a presence across 18 countries in the Asia-Pacific region. Formerly known as Philam Life, established in 1947, the company became part of the AIA Group in 2009. With a new name comes more robust efforts to underscore its mission and purpose, while reinforcing its commitment to provide relevant, innovative, and tangible solutions to enhance Filipino lives.
AIA Philippines launched a new campaign, “With you wherever life goes,” to show its dedication to serving the Filipino market. The campaign, developed with agency partner VML, aims to define and communicate the role that AIA can play in Filipinos‘ lives. Melissa explained, “We’re all on a journey. We’re all trying to get somewhere, and we all have something we want to achieve. But the role we would like to play as AIA is to be able to serve as a partner to Filipinos — and help them get from their point A to their point B.”
AIA’s Purpose across all its markets is to help people live Healthier, Longer, Better Lives. By bringing in leading health management organization (HMO) MediCard as part of its group of companies, AIA aims to enable and empower people to take charge of their health. This move allows AIA to provide a full end-to-end health solution, emphasizing its focus on health.
AIA Vitality is a unique health and wellness program by AIA Philippines that rewards users for making an effort to become healthier. Members earn points by engaging in healthy activities like taking online health assessments, going for regular checkups, and visiting their dentist. As members accumulate points, they can redeem them for rewards, ranging from mobile wallet credits to retail vouchers. AIA Vitality aims to motivate members to live a healthier lifestyle and offers both instant rewards and long-term policy-related rewards.
AIA Philippines is diversifying its channels to communicate with potential customers and break the stereotype on life insurance. By working with key opinion leaders (KOLs), brand ambassadors, content creators, and through podcasts and events like AIA Healthiest Schools, the company aims to reach different types of consumers and enable them in their financial and health journey.
True to its tagline, “With you wherever life goes,” AIA Philippines hopes to be a companion on people’s journeys, evolving with their needs and being there for them through life’s ups and downs. AIA is committed to journeying with its customers, wherever they want to go, and being a reliable partner no matter what life brings.
In conclusion, AIA Philippines is dedicated to providing innovative and relevant solutions to enhance the lives of Filipinos, making life insurance more than just a safety net but a tool for living a healthier, better life. Through initiatives like AIA Vitality and partnerships with MediCard, AIA is empowering individuals to take charge of their health and well-being, while also evolving its communication strategies to reach a wider audience and break stereotypes about life insurance. With a focus on helping people live healthier, longer, better lives, AIA Philippines is committed to being a trusted companion on people’s life journeys.