Amadeus, a leading provider of technology solutions for the travel industry, has recently finalized a new multi-year distribution deal with two major U.S. carriers, Delta Air Lines and United Airlines. This new agreement is set to encompass a full range of content, including NDC-based content, which is a significant development in the world of airline distribution.
Delta Air Lines, one of the largest airlines in the United States, is pleased to provide full content, including NDC, to its indirect channels as part of its comprehensive offering. Jeff Lobl, Delta’s managing director of distribution strategy and agency sales programs, emphasized the airline’s dedication to embracing innovative distribution strategies that directly benefit its customers. This renewed partnership with Amadeus, along with its value-based commercial structure, highlights Delta’s commitment to providing a seamless booking experience for travelers.
In addition to its deal with Amadeus, Delta also has agreements in place with other distribution providers such as Travelport and Sabre, both of which include NDC content sharing. This demonstrates Delta’s commitment to ensuring that its content is accessible through a variety of platforms to reach a wider audience of travelers.
On the other hand, United Airlines, another major U.S. carrier, has also entered into a deal with Amadeus that includes enhanced distribution and access to a wide range of content through Amadeus’ booking platforms. This includes both NDC and EDIFACT-based fares, providing travelers with more options when booking their flights. Kurt Van Meir, managing director of distribution at United, expressed his excitement about deepening the collaboration with Amadeus to create an enhanced shopping experience for travelers across every channel.
Amadeus representatives have highlighted that these new contracts allow the platform to continue delivering a seamless shopping and booking experience for travelers. Kamal Singhee, senior vice president, airlines, North America at Amadeus, emphasized the company’s approach to delivering airline content, which combines technology, innovation, and traveler-centric solutions to meet each traveler’s specific needs.
Overall, this new multi-year distribution deal between Amadeus, Delta Air Lines, and United Airlines signifies a significant step forward in the airline industry. By embracing innovative distribution strategies and providing access to a wide range of content through various platforms, these airlines are committed to enhancing the booking experience for travelers. As technology continues to evolve, partnerships like these will play a crucial role in shaping the future of airline distribution and improving the overall travel experience for passengers.