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NBC Sports Sees Increased Viewership and Achieves Milestones with 2024 SMX Coverage

NBC Sports’ coverage of the 2024 SuperMotocross World Championship series was a massive success, drawing in viewers across multiple platforms and setting new milestones for the sport. The series, which included the Monster Energy AMA Supercross Championship, the Pro Motocross Championship, and the SuperMotocross World Championship Finals, averaged a Total Audience Delivery of 502,000 viewers, marking a 26 percent increase from the previous year.

One of the standout races of the season was the Washougal Pro Motocross race, which aired on Saturday, July 20. This race attracted a whopping 1.1 million viewers across NBC, Peacock, and NBC Sports Digital, making it the most-watched SuperMotocross race since 2021. The thrilling competition and high stakes of the event undoubtedly contributed to its popularity among fans.

Peacock, the streaming service, played a significant role in the success of the 2024 SuperMotocross World Championship series. It delivered the most-streamed season on record for the sport, with viewers streaming over 1.9 billion total minutes of the championship. This marked a 24% increase from the previous year, showcasing the growing popularity of SuperMotocross among digital audiences.

The 2024 season also saw the top five most-streamed SuperMotocross races in Peacock history, with 12 of the top 15 races also coming from this season. This data highlights the strong appeal of SuperMotocross to streaming audiences and the potential for continued growth in digital viewership in the future.

The SuperMotocross World Championship series, now in its second year, successfully unified both disciplines of Supercross and Pro Motocross. The SuperMotocross World Championship Finals, held in Las Vegas, saw Jett Lawrence and Haiden Deegan clinch their second consecutive world championship titles in the 450 and 250 classes, respectively. The thrilling conclusion to the season left fans eagerly anticipating the next installment of the championship.

Looking ahead, NBC Sports and the SuperMotocross League are gearing up for the third season of their multi-year media rights extension, which was announced in October 2022. The 2025 SuperMotocross World Championship series is set to kick off on Saturday, Jan. 11 at Angel Stadium in Anaheim, Ca., with the Monster Energy Supercross Championship. The season will feature 17 rounds of intense competition, followed by 11 Pro Motocross races beginning on May 24. Fans can expect another exciting season culminating in September with postseason racing and the crowning of the next SuperMotocross World Championship titleholders.

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