Jackie Gagne’s departure from her role as the Multicultural Marketing Chief at HBO and Max after four years marks the end of an era for the company. Having been a part of the brands in some capacity for over 13 years, Gagne leaves behind a legacy of impactful and innovative work in the media and entertainment industry. The Multicultural Marketing team, under the supervision of Max and HBO originals executive vice president Pia Barlow, will continue its work without disruption following Gagne’s exit.
During her time at HBO and Max, Gagne played a crucial role in shaping the multicultural marketing strategy for the premium cable and streaming outlets. With over 20 years of experience in the industry, she oversaw targeted promotional efforts for original programs such as „Insecure,“ „A Black Lady Sketch Show,“ and „The Last of Us.“ Gagne also focused on boosting engagement and access to diverse communities, including Black, Latinx, AAPI, and LGBTIA+ Max viewers. Her expertise and leadership have been instrumental in crafting campaigns that authentically resonate with diverse audiences.
In a statement, Gagne expressed her gratitude for the opportunity to lead and work alongside a talented team of colleagues. She highlighted the privilege of overseeing campaigns that reach, embrace, and uplift diverse audiences while celebrating their stories. Gagne’s impact on the multicultural marketing efforts at HBO and Max has been significant, and her departure leaves a void that will be felt by many.
Zach Enterlin, EVP of brand, content, creative, and streaming marketing at HBO and Max, praised Gagne for her leadership and expertise during her tenure at the company. He acknowledged her talent for crafting campaigns that resonate with diverse audiences and emphasized the lasting legacy she leaves behind. Gagne’s contributions to the industry have not gone unnoticed, and her influence will continue to be felt through the work of those she has mentored and coached.
Outside of her role at HBO and Max, Gagne is actively involved in promoting diversity and inclusion in the communications, marketing, advertising, and media industries. She serves on the board of ColorComm, a national organization focused on addressing diversity and inclusion, and is the co-chair of the ANA Multicultural Marketing and Diversity Committee. Gagne’s commitment to championing diversity and equity extends beyond her professional endeavors and reflects her dedication to creating a more inclusive and representative media landscape.
In conclusion, Jackie Gagne’s departure from HBO and Max marks the end of a chapter in the company’s history. Her leadership, expertise, and dedication to multicultural marketing have left a lasting impact on the industry. As the Multicultural Marketing team continues its work under new leadership, Gagne’s legacy will endure through the campaigns she has crafted and the colleagues she has inspired.