Slalom, a global business and technology consulting company, has recently achieved the Amazon Web Services (AWS) Advertising and Marketing Technology (AMT) Competency distinctions in three key categories: Privacy Enhanced Data Collaboration, Advertising Intelligence and Measurement, and Advertising Platforms. This achievement marks Slalom’s completion of all five AMT Competency distinctions, having previously been recognized in the Digital Customer Experience and Audience and Customer Data Management categories.
The AMT Competency acknowledges Slalom’s expertise in providing customers with strategy and technology consulting services that enable organizations to reinvent workloads and deploy next-generation AWS-validated solutions and services. As advertisers and marketers increasingly turn to the cloud to drive innovation and digital transformation, the demand for partners with specialized services and solutions tailored to their needs has grown significantly.
Rio Longacre, managing director of Advertising & Marketing Transformation for Slalom, expressed excitement over achieving the latest AWS Advertising and Marketing Technology Competency distinctions. Longacre stated, „Our goal is to be the go-to technology consulting company for brands and agencies seeking to future-proof their organizations using AWS solutions.“
AWS Advertising and Marketing Technology Competency Partners, including Slalom, offer AWS-validated solutions and services that help accelerate advertising and marketing transformation for advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. One notable success story involves Television New Zealand (TVNZ), which became the first media company in the region to adopt the AWS AMT solution AWS Clean Rooms with the assistance of Slalom. TVNZ successfully implemented AWS Clean Rooms in just six weeks, enabling personalized content delivery in a secure and cost-effective manner.
Slalom’s solution for TVNZ featured an API-driven ETL process for advertisers to load data into the clean room, allowing for the matching of 1st-party data against the broadcaster’s data to create impactful segments for high-performance ad placements. This approach empowered brands to anonymize and deploy 1st-party data across advertising channels, leading to unique customer insights that enhanced audience engagement and personalized advertising programs. Following the launch, several prominent brands, including McDonald’s, signed on to launch advertising campaigns using the new platform.
Achieving the AWS Advertising and Marketing Technology Competency distinguishes Slalom as an AWS Partner Network (APN) member with proven technical proficiency and customer success in running cloud solutions on AWS for the advertising and marketing industry. This recognition underscores Slalom’s commitment to helping organizations future-proof their advertising and marketing capabilities by leveraging AWS’s agility, breadth of services, and pace of innovation.
In conclusion, Slalom’s achievement of the AWS Advertising and Marketing Technology Competency distinctions highlights the company’s dedication to delivering innovative solutions that drive meaningful impact for its clients. By leveraging AWS’s robust cloud infrastructure and partner ecosystem, Slalom continues to empower organizations to transform their advertising and marketing strategies for the digital age.