Vistar Media, a global leader in providing technology solutions for out-of-home (OOH) media, has expanded its reach into Brazil in partnership with PRODOOH, Vistar’s programmatic OOH activation team in Latin America. This expansion brings advanced industry expertise, technology solutions, and support to simplify the process of running programmatic digital out-of-home (DOOH) campaigns for advertisers and media owners in Brazil.
Supply-Side Platform (SSP): Vistar offers media owners a suite of tools tailored to their needs, along with access to a network of marketing partners looking to expand their campaigns into new markets like Brazil. Through Vistar’s SSP, media owners can efficiently manage their OOH inventory, allowing them to focus on connecting their screens to marketers globally.
Demand-Side Platform (DSP): Vistar has developed an intelligent platform for OOH that empowers advertisers to create impactful campaigns at any scale. Through Vistar’s DSP, brand marketers can plan campaigns that leverage hyper-contextual storytelling, dynamic creative capabilities, audience targeting, weather triggers, and access to third-party measurement studies to understand the true ROI of their campaigns.
Activation Tools & Support: Vistar is dedicated to helping advertisers activate DOOH campaigns seamlessly. Tools like Auction Packages enable advertisers to package DOOH inventory or targeting into a single Deal ID, integrating DOOH into their omnichannel marketing strategies. Additionally, Vistar provides comprehensive account support and guidance to ensure the success of their clients.
Educational Resources: Vistar clients can access Vistar Academy, an interactive learning platform designed to educate buyers and media owners on programmatic OOH. From understanding the basics of running DOOH campaigns to the value of specific products like dynamic creative, Vistar Academy equips partners and clients with the knowledge needed to succeed in the global marketplace.
The expansion into Brazil marks a significant opportunity for advertisers to reach a unique local audience across premium DOOH screens. Eugenie Chen, SVP of Strategy & Partnerships at Vistar Media, emphasizes the potential for brands to run targeted and impactful DOOH campaigns with confidence, integrating them into broader omnichannel marketing strategies for measurable results.
Guillermo Cuadrado, Partner and Country Manager of Brazil at PRODOOH, highlights the importance of leveraging Vistar’s technology to bring programmatic advertising excellence to Brazil. With Vistar’s OOH platform, advertisers can activate campaigns across premium digital signage in Brazil, while local media owners can monetize their inventory and reach marketers globally.
Strategic partnerships with global players like Vistar Media enhance the position of media owners like JCDecaux and Helloo in the programmatic DOOH market, expanding business possibilities and creating more efficient campaigns for brands. The advanced advertising delivery model introduced by Vistar’s SSP and DSP allows advertisers to target their audience effectively and move away from traditional circuit-based purchasing.
Eduardo, Head of Marketing at adMooH, recognizes the value of Vistar Media’s solutions in reaching diverse Brazilian audiences through contextually relevant moments using high-impact displays across the country. With Vistar Media’s technology, advertisers can deliver ads to the right audiences at the right time through programmatic media buying.
In conclusion, Vistar Media’s expansion into Brazil signifies a significant advancement in the programmatic OOH landscape, offering advertisers and media owners access to cutting-edge technology, support, and educational resources to enhance their campaigns and reach their target audiences effectively.