FrieslandCampina, a global leader in dairy nutrition, is focusing on holistic health by tapping into the power of proteins and prebiotics to meet the gut health needs of consumers in Asia. According to Jouke Veldman, the global director for business development performance, active & medical nutrition at FrieslandCampina Ingredients, consumers are increasingly recognizing the importance of gut health in relation to overall health and well-being. With 85% of global consumers seeking to improve their health and wellness, there is a growing demand for products that support gut health.
Veldman highlighted the importance of addressing gut health needs in early life nutrition and active ageing. He emphasized that parents are prioritizing gut health for their children, leading to a rise in the use of prebiotics like galacto-oligosaccharides (GOS) and human milk oligosaccharides (HMOs) in the industry. Additionally, the trend of active ageing is gaining traction in the Asian market, with a focus on staying healthier for longer periods of time.
To capitalize on these trends, FrieslandCampina has developed two platforms to meet the health needs of consumers. The first platform, Step Up Nutrition, is designed for children aged 3 and up, while the second platform, Biotis, targets adults. These platforms incorporate ingredients like GOS, HMOs, and whey protein concentrates to support gut health, immune system function, and overall well-being.
In the area of early life nutrition, FrieslandCampina’s Step Up Nutrition range focuses on key areas of child development, including brain function, immune system support, and mental well-being. By incorporating ingredients like Aequival 2-fl, Vivinal MFGM, and Vivinal GOS, the company aims to provide comprehensive nutritional solutions for children. These ingredients can be formulated into various products such as beverages, yogurts, and gummies to appeal to kids.
For active ageing consumers, FrieslandCampina’s Biotis range offers a holistic solution for gut health and immune system support. By fermenting whey protein and GOS together in Biotis Fermentis, the company aims to enhance gut health and performance for active individuals, including athletes. The product has been shown to improve digestive health, energy levels, and overall well-being in consumers.
In conclusion, FrieslandCampina is at the forefront of developing innovative nutritional solutions that address the growing demand for gut health products in Asia. By focusing on early life nutrition and active ageing, the company is meeting the evolving needs of consumers who are seeking holistic health and wellness solutions. With a commitment to research and development, FrieslandCampina is poised to continue leading the way in the dairy nutrition industry.