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Families face significant challenge with back-to-school shopping due to soaring prices

As the back-to-school season approaches, parents across the country are feeling the strain of stubbornly high prices on essential supplies. Multiple recent surveys have highlighted the increasing financial burden on families, with many parents reporting that they are spending more on clothing and classroom supplies than in previous years. This surge in costs has left many families struggling to make ends meet, with some even having to delay essential purchases or bills in order to afford their children’s back-to-school needs.

In addition to the financial pressure on individual families, teachers are also feeling the impact of rising prices. Some educators are requesting that parents help provide supplies and materials for the entire classroom to share, further adding to the financial strain on families. Keri Rodrigues, founder and president of the National Parents Union, emphasized the significant economic struggle that many families are facing, particularly during the back-to-school season.

Recent surveys have shown that a majority of parents expect to spend more on back-to-school shopping this year compared to last year. The cost of goods has increased by nearly 21% since the start of the pandemic, making it challenging for families to keep up with the rising prices. According to a survey by Deloitte, parents are projected to spend an average of $586 per student this year, totaling billions of dollars for the retail industry.

Pascale Small, a mother from California with three children in school, shared her experience of receiving multiple lists from different teachers, each requiring her to purchase supplies not only for her own children but also for the entire class. This added expense has made back-to-school shopping even more challenging for families like hers, who are already struggling to make ends meet.

Despite efforts to find the best deals and stretch their budgets, many parents are still facing difficult choices when it comes to prioritizing their spending. A study by Intuit Credit Karma revealed that around 50% of parents are pausing essential purchases such as groceries and bills to afford school supplies for their children. This financial strain is particularly pronounced among Generation Z and millennial parents, with a significant percentage sacrificing essentials to cover back-to-school expenses.

As families navigate the high costs of the back-to-school season, some may find themselves in debt due to the financial burden. Courtney Alev, a consumer financial advocate for Credit Karma, highlighted the impact of high borrowing costs and interest rates on parents‘ ability to cover back-to-school expenses. Despite their best efforts to budget and find deals, many families are still grappling with the financial implications of the start of the school year.

In conclusion, the back-to-school season is proving to be a challenging time for many families as they navigate the high prices of essential supplies. With parents and teachers alike feeling the financial strain, it is essential for policymakers and stakeholders to address the economic challenges facing families during this critical time. By raising awareness of the financial difficulties that families are experiencing, we can work towards finding solutions to alleviate the burden of back-to-school shopping in an era of stubbornly high prices.

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