Wavemaker India, a leading media agency, has recently secured the integrated media mandate for Taco Bell, the popular American fast-food chain known for its Mexican-inspired cuisine. This partnership will see Wavemaker India taking charge of developing and executing innovative media strategies across various online and offline channels to enhance Taco Bell’s brand visibility and establish it as a key player in the fast-growing Indian fast-food industry.
The account will be managed out of Wavemaker’s Delhi office, where a team of experts will work closely with Taco Bell to create impactful campaigns that resonate with the target audience. Kunal Malhotra, the chief marketing officer of Taco Bell, expressed his excitement about the collaboration, stating, “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one of the most loved QSR brands in India. With Wavemaker’s media prowess, we aim to establish Taco Bell as a favorite among the new generation of Indian consumers.”
As part of the partnership, Taco Bell and Wavemaker have launched a large-scale campaign titled ‘Loaded with more’, showcasing the brand’s commitment to delivering delicious Mexican-inspired cuisine. The campaign, orchestrated by Wavemaker and brought to life by Media.Monks and Creativeland Productions, encourages consumers to explore new offerings like the Loaded with More Crispy Chalupa Taco or the 7 Layer Burrito. This campaign aims to highlight Taco Bell’s unique offerings and drive consumer engagement.
Ajay Gupte, the CEO of Wavemaker South Asia, expressed his enthusiasm about the collaboration, stating, “We are excited to welcome a dynamic brand like Taco Bell to our family. By combining our expertise with their bold spirit, we are confident of creating something truly exceptional.” Shekhar Banerjee, the chief client officer and office head for West, North, and East at Wavemaker India, emphasized the agency’s commitment to delivering memorable and engaging experiences for Taco Bell.
The partnership between Taco Bell and Wavemaker marks a significant step towards enhancing brand awareness and driving business growth. Through integrated social media marketing, content marketing, and website development services, the collaboration aims to elevate Taco Bell’s presence in the Indian market. The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.
In conclusion, the partnership between Taco Bell and Wavemaker India signifies a strategic alliance aimed at propelling the brand to new heights in the competitive Indian fast-food landscape. With a focus on creativity, innovation, and consumer engagement, this collaboration is set to create a lasting impact and establish Taco Bell as a beloved QSR brand in India.