Vithoba Health Care, a prominent manufacturer and supplier of dental care solutions, has recently partnered with Mumbai-based brand and digital solutions agency Oktobuzz to enhance its digital marketing and social media presence. The primary goal of this partnership is to establish Vithoba as the leading Ayurveda-based oral healthcare and wellness brand in India. Oktobuzz will be responsible for creating awareness of the Vithoba brand through strategic campaigns on digital and social platforms.
Founded in 2001 in Nagpur, Vithoba has become a household name in Central India for its natural oral care products. The company initially gained recognition with its flagship product, the Vithoba Ayurvedic Dant Manjan, and has since expanded its product line to include a variety of innovative oral hygiene solutions, such as the Vithoba Toothpaste. Additionally, Vithoba offers a range of health and wellness products, including soaps, hair oil, hair color, and pain relief oil.
The collaboration with Oktobuzz signifies a significant step for Vithoba as it aims to expand its market presence and promote holistic oral health practices across India. Sudarshan Shende, the managing director of Vithoba Healthcare and Research, expressed his enthusiasm for the partnership, stating, “The future of wellness is rooted in our past, and Vithoba is leading this revolution. Our collaboration with Oktobuzz is set to redefine how Ayurveda is perceived and consumed in the digital age.”
As part of the partnership, Oktobuzz will focus on building brand awareness for Vithoba through targeted campaigns on digital and social media platforms. The agency will also assist in optimizing Vithoba’s presence on various marketplaces, including quick commerce platforms, to generate revenue for the business through digital channels. Services provided by Oktobuzz will encompass website development, social media management, digital campaigns, branded content, SEO, influencer marketing, and performance marketing.
Hemal Majithia, the CEO and founder of Oktobuzz, emphasized the agency’s commitment to driving tangible business results for Vithoba through data-driven insights and innovative marketing strategies. He stated, “Our strategy is rooted in data-driven insights, allowing us to craft campaigns that not only capture attention but also drive meaningful behavioral change. This partnership merges traditional wisdom with modern marketing, and we are thrilled to contribute to Vithoba’s success story.”
Oktobuzz will adopt a digital-first approach for the campaign, focusing on quick commerce platforms and online marketplaces to promote Vithoba’s products. The agency plans to leverage platforms such as Meta, Google, and LinkedIn to build awareness and engage with consumers. Additionally, Oktobuzz will explore opportunities for the brand on various OTT platforms to reach a wider audience and drive brand consideration.
Rohan Nair, the president of business and strategy at Oktobuzz, highlighted the unique opportunity to connect Vithoba’s authentic, India-rooted brand with modern consumers seeking holistic wellness solutions. He stated, “To craft a digital narrative that respects tradition while appealing to modern consumers presents a unique opportunity to reshape how Ayurvedic brands connect with their audience in the digital age.”
In conclusion, the partnership between Vithoba Health Care and Oktobuzz represents a strategic move to elevate the brand’s digital presence and establish it as a leader in Ayurveda-based oral healthcare and wellness. With a focus on data-driven insights and innovative marketing strategies, Oktobuzz aims to drive brand awareness, engagement, and revenue for Vithoba, ultimately reshaping how Ayurvedic brands connect with consumers in the digital age.