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Bata motivates audience to persevere, Marketing & Advertising Updates, ET BrandEquity

Bata India has recently launched its latest campaign, “Stronger Inside,” to introduce its new Power Energy collection. The campaign aims to inspire individuals to tap into their inner strength and push through challenges in their fitness journey. The message is clear – those who are fit are not gifted, they are just stronger inside.

The campaign showcases various scenarios where people are exhausted and overwhelmed, on the verge of giving up. However, they find the strength within themselves to put on their power shoes and power through. The ad is accompanied by a powerful narration that conveys ideas of courage, bravery, and resilience.

Deepika Deepti, head of marketing at Bata India, expressed, “Our campaign, ‘Stronger Inside,’ highlights the inner strength that can overcome any challenge in one’s fitness journey. With our latest launch, the Power Energy series, we are committed to providing the best for our customers. We are also excited to reintroduce the EasySlide collection, a revolutionary design that allows you to slip in and out of your shoes effortlessly, without using your hands, setting a new standard in convenience and style.”

Olivier Heck, global athleisure brands director at Bata Group, shared insights on the new launch, stating, “There is a growing passion for fitness among Indian consumers, and we aim to be their partner in this journey. The Power Energy Collection stands out due to our ‘Glocal’ approach, combining global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training, and workouts are engineered to provide comfort that helps individuals challenge their own fitness goals.”

The campaign not only promotes the new collection but also encourages individuals to embrace their inner strength and push past their limits. It resonates with the growing fitness culture in India and positions Bata as a brand that supports and empowers individuals on their fitness journey.

Overall, the “Stronger Inside” campaign by Bata India is a powerful and inspiring initiative that motivates individuals to harness their inner strength and overcome challenges in their fitness journey. With the launch of the Power Energy collection, Bata continues to innovate and cater to the evolving needs of consumers in the fitness and athleisure space. It is a testament to the brand’s commitment to empowering individuals to be the best version of themselves, both inside and out.

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