Aayesha Fridie, the social media manager at News24, has recently taken on the role of managing the newsroom’s social media platforms. With eight years of experience nurturing News24’s online communities, Aayesha is no stranger to the digital landscape. However, stepping into newsroom management has presented her with new challenges and learning curves. Despite the pressure and stress that come with the role, Aayesha embraces it with grace, citing her deep understanding of the News24 brand and her unwavering loyalty to the organization.
For Aayesha, working at News24 is more than just a job—it’s a significant part of her identity. Having joined the company as a young journalism student in 2012, she has grown professionally within the organization, experiencing major life milestones along the way. From celebrating her 21st birthday to getting married, having children, and going through a divorce, Aayesha’s journey at News24 has shaped the person she is today. She values the personal growth that has come with the brand’s expansion and sees her role as a newsroom manager as an opportunity to create better opportunities for her children in the future.
As a woman of color and a Muslim in a leadership position, Aayesha recognizes the importance of representation and the impact it can have on breaking stereotypes and barriers. She views her role as a privilege and a responsibility to pave the way for other women of color, especially Muslim women, to have a seat at the table. Aayesha’s determination to stand firm in the face of challenges and push for respect in a male-dominated industry reflects her resilience and commitment to making her voice heard.
In her role as a custodian of the News24 brand, Aayesha is constantly thinking of innovative ways to engage with the audience and showcase the best news content across various platforms. From creating shareable graphics for WhatsApp to translating news stories for TikTok, she is dedicated to attracting and retaining subscribers while listening attentively to online conversations and feedback. Aayesha’s passion for journalism and her ability to adapt to the ever-changing digital landscape have been key factors in her success as a newsroom manager.
Reflecting on her journey, Aayesha acknowledges the impact of covering major events like the 2024 election season and working on the ground at the IEC’s results center in Midrand. These experiences have pushed her to test her limits both mentally and physically, proving to herself that she is capable of overcoming any challenge that comes her way. Aayesha’s story is a testament to the power of perseverance, representation, and the importance of staying true to oneself in a demanding industry.
In conclusion, Aayesha Fridie’s journey at News24 is a testament to the transformative power of the newsroom in shaping individuals and providing opportunities for personal and professional growth. As a woman of color and a Muslim leader, Aayesha’s story serves as an inspiration to others, highlighting the importance of representation, resilience, and the pursuit of excellence in the face of adversity.