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Goibibo rebrands as „goibiBRO“ in its latest marketing campaign

Goibibo, a prominent travel platform in India, is celebrating its 15th anniversary with a customer-centric campaign called „goibiBRO.“ This campaign, with the tagline „Iss saal party tera BRO dega,“ highlights the company’s commitment to prioritizing its customers. As part of the festivities, Goibibo has launched a 15-day mega sale offering exclusive deals to its customers.

Raj Rishi Singh, the chief marketing officer at Goibibo, expressed, „Our 15th anniversary is a significant milestone for us, and we wanted to celebrate it in a way that resonates with our customers. The ‚goibiBRO‘ campaign is our gesture of gratitude towards our loyal customers. We are throwing the party and ensuring that our customers feel appreciated.“

The anniversary campaign by Goibibo reinforces its dedication to providing value-driven travel solutions, establishing itself as a trusted choice for travelers across India. The ad film for the campaign starts with dramatic music and a „Breaking News“ announcement, where a reporter questions the absence of a 15th-anniversary campaign by Goibibo. The scene shifts to an office full of panicked employees working diligently. Eventually, the boss arrives in the conference room to address the issue, adding a touch of humor to the campaign.

In a recent feature in The Economic Times Brand Equity’s Digital Cover, HDFC Bank’s Chief Marketing Officer delves into the intricacies of customer experience (CX) and emphasizes the significance of building a strong brand. This insight sheds light on the evolving landscape of customer-centric marketing strategies in the industry.

Additionally, The Star Brand has unveiled a refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products. The updated design incorporates a dark leafy green color symbolizing the care of Mother Earth, farmland, high yields, and agricultural vitality. This new look aims to reflect the brand’s commitment to freshness, sustainability, and environmental responsibility, aligning with the growing consumer demand for eco-friendly and socially responsible products.

As Goibibo celebrates its 15th anniversary with the goibiBRO campaign, it reinforces its dedication to customer satisfaction and value-driven travel solutions. The company’s commitment to putting customers first and providing unique deals through the mega sale showcases its ongoing efforts to enhance the travel experience for its users. With a focus on building strong customer relationships and delivering innovative solutions, Goibibo continues to solidify its position as a leading travel platform in India.

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