Salada Foods Jamaica Limited, a well-known coffee processing company, has recently experienced a significant boost in sales and profit, thanks to its innovative approach to product development and marketing strategies. In the third quarter ended June, the company reported a 46 per cent increase in sales, reaching $405 million, and a nearly tripled profit of $63 million, up from $24.7 million in the previous year.
One of the key drivers behind this success is the launch of Salada’s new product, the Golden Turmeric Latte, under its flagship Jamaica Mountain Peak brand. Developed in collaboration with loyal customers, this product has been well-received in both local and overseas markets. According to Salada’s General Manager, Tamii Brown, the Golden Turmeric Latte has seen positive market responses and substantial sales impact since its launch in April 2024. In fact, during focus group testing, the product rated highest in terms of sensory evaluation.
In addition to the new product launch, Salada has also made strategic changes to its marketing and advertising approach. The company has shifted its advertising spend towards digital marketing initiatives, which have proven to be more cost-effective and efficient, especially in the export market. By leveraging digital platforms, Salada has been able to reach a wider audience and drive sales in key Caricom territories such as Trinidad & Tobago, Antigua & Barbuda, Barbados, and St Lucia.
Furthermore, Salada has been actively working on expanding its presence in the local market by strengthening its distribution channels. The company has partnered with Lasco Distributors Limited to ensure that its products are readily available in all types of retail outlets, from corner shops to small mom-and-pop stores. By adding individual bar codes on all sachets, Salada aims to make its products more accessible to consumers, regardless of their budget constraints.
Overall, Salada Foods Jamaica Limited’s success can be attributed to its innovative product development, strategic marketing initiatives, and focus on expanding its market reach both locally and internationally. By embracing digital advertising and strengthening its distribution channels, the company is well-positioned for continued growth and success in the competitive coffee industry.