Step1 Advertising, a leading creative digital marketing solutions agency in India, has recently added two prestigious Abby awards to its collection at the Abby One Show Awards at Goafest 2023. Known as the Oscars of Indian advertising, the Abby awards are highly coveted in the industry, and Step1 Advertising’s wins in two competitive categories are a testament to the company’s expertise and creativity in the field of 360-degree marketing.
The first award that Step1 Advertising received was a silver in the Digital: Best in Creator/Influencer Partnership category for their innovative campaign for Turtle Wax India. Titled ‚Petfluencers‘, the campaign utilized pets as influencers to target pet lovers who also happen to be car enthusiasts. By cleverly tapping into the emotional connection between pet owners and their furry companions, Step1 Advertising was able to create a unique and impactful marketing strategy that resulted in the product being sold out at all stores, a remarkable achievement for the brand.
In addition to the silver award, Step1 Advertising also clinched a bronze in the Digital: Integrated Social Media Campaign category for their campaign „#BeMyValenteer“ for Genesis Foundation. Through a well-executed integrated social media strategy, Step1 Advertising effectively communicated the foundation’s cause and mobilized individuals to participate in their noble mission. The campaign’s compelling storytelling and visually appealing content resonated with audiences, leading to increased awareness and support for the Genesis Foundation’s initiatives.
Rashi Agarwal, client relations & operations director at Step1 Advertising, expressed her delight at the recognition from the Abby awards, emphasizing the team’s dedication to delivering tangible business results through creative storytelling. This acknowledgment from a prestigious platform like Abby further solidifies Step1 Advertising’s position as a top player in the advertising industry.
With a focus on strengthening their strategic digital marketing capabilities, Step1 Advertising has been able to deliver value for businesses across the APAC region. Their impressive client roster includes renowned brands such as Lamborghini India, Ducati Asia Pacific/India, IQOO, Kingston, Aiwa India, The Oberoi, and Trident Gurgaon, among others. By consistently pushing the boundaries of creativity and innovation, Step1 Advertising continues to set new standards in the world of digital marketing.
In conclusion, Step1 Advertising’s success at the Abby One Show Awards is a testament to their creativity, expertise, and commitment to delivering impactful marketing solutions. As they continue to expand their reach and work with top-tier clients, it is clear that Step1 Advertising is a force to be reckoned with in the advertising industry.