Tesco, one of the largest supermarkets in Britain, has recently announced its decision to introduce „digital passports“ across its clothing range. This move comes in response to the looming sustainability crackdown by the European Union, which is pushing for greater transparency in supply chains. The digital passports will provide shoppers with detailed information about each item in Tesco’s F&F fashion range, including where the materials were sourced.
The EU is rolling out new rules that will require companies across the eurozone to introduce digital product passports (DPPs) for their products. This initiative aims to boost supply chain transparency and provide consumers with information about the environmental impact of the products they purchase. Similar to nutritional labeling on food items, the DPPs will give shoppers a better understanding of the materials used in the products they buy.
The introduction of digital passports is expected to have a significant impact on various sectors, including fashion, toys, and furniture. Companies will be required to provide detailed information on the materials used in their products, as well as their environmental impact. This move is seen as a step towards cracking down on greenwashing and poor supply chain practices that have been prevalent in the industry.
Andrew Xeni, founder of the eco-friendly fashion label Nobody’s Child, has praised the introduction of digital passports. He believes that consumers have the right to access information that enables them to make informed buying decisions. The scheme will also include new requirements on how companies manage their stock, including a ban on destroying unsold clothing.
The implementation of digital passports could cause disruption among fast fashion brands, especially those that have faced scrutiny over sustainability practices. Companies that fail to meet the requirements of the legislation could face significant fines and may even be prevented from selling their goods in the EU. Joe Little, head of technical at Tesco, has emphasized that DPPs represent an important step forward in promoting sustainable and circular practices.
While the digital passport scheme is seen as a positive development for consumers, there are concerns about potential conflicting regulations in Northern Ireland due to the Windsor Framework. The Government’s European Scrutiny Committee has raised fears about how the DPP scheme could impact regulations in Northern Ireland.
Overall, the introduction of digital passports by Tesco and other companies marks a significant shift towards greater transparency and sustainability in supply chains. This initiative has the potential to empower consumers to make more informed choices and hold companies accountable for their environmental impact.