Tonic Worldwide, a digital-first creative agency, has recently been awarded the digital mandate for Greenply, a leading plywood brand known for its commitment to sustainability and environmental care. This partnership comes after a competitive multi-agency pitch, where Tonic Worldwide emerged as the chosen agency to enhance Greenply’s digital presence.
With a focus on amplifying the brand’s digital footprint, Tonic Worldwide will serve as the digital partner for Greenply, offering a comprehensive suite of services to drive engagement and connect with the brand’s audience. Yatnesh Pandey, vice president marketing at Greenply, expressed his excitement about the collaboration, stating, „We are delighted to partner with Tonic Worldwide as our social media agency. We are confident that their innovative approach and proven track record will deliver exceptional results for the brand.“
The goal of this partnership is to strengthen Greenply’s social media presence and deepen connections with its community. By leveraging Tonic’s expertise in digital marketing, Greenply aims to create engaging social media experiences that resonate with its audience while highlighting the brand’s commitment to sustainability and superior craftsmanship.
Unmisha Bhatt, co-founder and chief strategy officer of Tonic Worldwide, shared insights on the digital mandate, stating, „We are closely working with Greenply to enable them on their digital forward journey. As a low consumer involvement category brand, they are doing a fabulous job of building consumer interest and intent in the category with the branding initiatives.“ Bhatt emphasized the importance of digital in the consumer’s home building journey, highlighting the role of digital touchpoints in inspiring design ideas, conducting research, and connecting with experts.
The account will be managed by Tonic Worldwide’s Mumbai office, where the agency will work closely with Greenply to devise and execute comprehensive digital marketing strategies. As part of the mandate, Tonic Worldwide’s team at Asymmetrique will focus on creating engaging content and managing Greenply’s social media platforms to enhance the brand’s digital footprint.
Overall, this partnership between Tonic Worldwide and Greenply signifies a strategic move towards leveraging digital channels to drive brand engagement and connect with consumers. With a shared commitment to sustainability and craftsmanship, both parties are poised to create impactful digital experiences that resonate with Greenply’s audience. This collaboration highlights the importance of digital marketing in today’s landscape and showcases the power of strategic partnerships in driving brand success.