Perry Ellis International, a well-known fashion company, has recently announced a new licensing agreement with Pegasus Home Fashions to expand its presence in the home goods category. This partnership will allow Pegasus to develop and distribute a range of home goods under Perry Ellis’s brands, including Original Penguin, Laundry by Shelli Segal, and Rafaella. The products will be available for purchase in the U.S. and Canada, offering customers high-quality bed pillows, mattress pads, mattress toppers, and down alternative comforters.
The collaboration with Pegasus Home Fashions marks a significant step for Perry Ellis International in diversifying its product offerings. By entering the home goods market, the company aims to leverage its brand recognition and reputation for quality to attract new customers and expand its reach. The agreement with Pegasus will enable Perry Ellis to tap into the expertise of a leading utility bedding manufacturer, ensuring that the products meet the highest standards of design and functionality.
According to Perry Ellis CEO Oscar Feldenkreis, the partnership with Pegasus Home Fashions represents an exciting opportunity to bring the company’s vision for home goods to life. By working with a trusted industry leader, Perry Ellis can ensure that its brands are well-represented in the home goods market, offering customers innovative and stylish products that enhance their living spaces. The launch of Original Penguin, Laundry by Shelli Segal, and Rafaella products under this agreement is highly anticipated, with the first products expected to hit the market in late 2024 and early 2025.
Perry Ellis International is known for its diverse portfolio of brands, including Cubavera, Ben Hogan, and Savane, in addition to its namesake label. The company’s commitment to quality and innovation has made it a trusted name in the fashion industry, and this new venture into home goods is sure to further solidify its reputation as a lifestyle brand. With a focus on expanding its product offerings and reaching new audiences, Perry Ellis is poised for continued success in the competitive retail market.
Meanwhile, Pegasus Home Fashions brings a wealth of experience and expertise to the partnership, with a strong reputation for manufacturing high-quality utility bedding products. The company’s acquisition by Blue Torch Capital and subsequent emergence from Chapter 11 bankruptcy demonstrate its resilience and commitment to delivering top-notch products to consumers. By joining forces with Perry Ellis International, Pegasus Home Fashions is poised to further solidify its position as a leader in the home goods industry, offering customers a wide range of stylish and functional products for their homes.
Overall, the new licensing agreement between Perry Ellis International and Pegasus Home Fashions represents a strategic move for both companies, allowing them to leverage their respective strengths and expertise to create innovative and stylish home goods products. As the partnership unfolds and new products are introduced to the market, customers can look forward to a range of high-quality options that reflect the unique style and design aesthetic of Perry Ellis’s brands. With a focus on quality, innovation, and customer satisfaction, this collaboration is sure to be a success for both companies and consumers alike.