Navigating the ever-expanding social media landscape has become a crucial aspect of modern marketing. Nowadays, businesses must maintain a robust online presence across various social media platforms to connect with broader audiences and build lasting brand-customer relationships. However, managing, curating, and consistently posting content on multiple platforms can be daunting. That’s where Multi Social Media Posting Tools step in to offer an effective solution to this multifaceted challenge.
Multi Social Media Posting tools are software solutions or platforms that allow users to manage, schedule, and post content across several social media platforms from a unified dashboard. They streamline the often tedious process of manually logging into each platform, crafting posts to fit individual platform guidelines, and tracking engagement metrics separately. With MSMP tools, marketers can create a single post, modify it for different platforms if necessary, schedule it for optimal times, and then distribute it across channels, all from a single interface.
With that said, let’s dive into the top 11 Multi Social Media Posting Tools to help you streamline your social media management efforts.
1. Sprout Social
Sprout Social, tailored to enhance the efficiency and effectiveness of your social campaigns, is renowned for its intuitive publishing capabilities. This tool allows brands to focus on refining their strategies and engaging with their audience more profoundly. Sprout Social goes beyond simply scheduling, providing recommendations based on the data it analyzes. The automated tools incorporated into the platform ensure that the hassles of manually logging into individual platforms for posting are obsolete.
Supported Social Media Platforms:
Sprout Social offers a comprehensive social media management solution, boasting a multi-platform posting tool compatible with prominent social networks like TikTok, Instagram, Google Business Partner, Twitter, LinkedIn, YouTube, Facebook, and Pinterest.
Some of the standout features include:
– Allowing users to schedule and publish posts with ease across multiple platforms.
– Quick mastery of social publishing through Sprout’s AI tools.
– Planning and visualizing your publishing strategy, making it accessible to stakeholders.
– An algorithm-driven approach to determining the best times for publishing, ensuring maximum engagement and impressions.
– A centralized location where users can create, manage, and publish multimedia assets for engaging social posts.
– Facilitates organizing content and streamlining performance analytics by categorizing messages based on specific business goals.
– Improves visibility and encourages collaborative planning, ensuring seamless long-term strategy execution.
– Incorporate videos and images from popular tools such as Google Drive, Dropbox, and Canva for visually appealing posts.
Pricing:
Sprout Social offers various pricing tiers. The ‘Standard’ package comes at $249/month, with ‘Professional’ and ‘Advanced’ costing between $399/month and $499 per month, and a customizable ‘Enterprise’ option is available on request.
2. Brandwatch
Crafted to cater to cross-channel social media posting nuances, Brandwatch emerges as a preferred choice for numerous global brands. This sophisticated tool integrates an all-encompassing content calendar that centralizes the scheduling efforts for brands juggling multiple social media accounts. Navigating through the complexities of managing multiple accounts, Brandwatch’s user-friendly interface lets brands easily schedule, edit, preview, and publish posts. Furthermore, the built-in advertising capabilities allow for creating, publishing, and promoting advertisements across social media and within the publishing environment.
Supported Social Media Platforms:
Brandwatch’s multi-social media posting tool seamlessly integrates with a wide array of platforms, covering major social networks such as Facebook, YouTube, WhatsApp, Instagram, TikTok, Messenger, Twitter, LinkedIn, Reddit, and Tumblr.
Brandwatch highlighted features consist of:
– Collaboration avenues, fostering teamwork via sharing notes, assigning labels, and instilling quality assurance through approval flows.
– Advanced content pool to securely store and repurpose brand assets, with integration possibilities for Cloud Storage and DAM.
– Performance metrics to monitor interactions both at the channel and post levels.
– Tailored URL shorteners equipped with tracking UTMs and customizable vanity URLs.
– Mobile applications, ensuring uninterrupted management via both iOS and Android platforms.
Pricing:
Brandwatch curates its pricing into three distinct packages, all shaped around varied needs. Every package extends the benefit of unlimited user access, comprehensive training, and continued support. Specific pricing details are extended on request.
3. Loomly
Loomly is a budget-friendly social media scheduling tool catering to small businesses and marketing agencies in particular. The service allows multiple account integrations and the ability to draft and publish content. This tool underscores the value of collaboration. Whether setting posts for individuals or groups, obtaining approvals, or streamlining communications without the clutter of emails, Loomly stands out. Moreover, its dedicated media library ensures that assets, once uploaded, are always within reach.
Supported Social Media Platforms:
Loomly’s versatile social media management tool seamlessly integrates with both social and team-communication-oriented platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Slack, Microsoft Teams, Unsplash, Giphy, Zapier, and Google Drive.
Some prime attributes of Loomly comprise:
– Flexible scheduling mechanisms permitting both automatic and manual scheduling setups.
– Custom workflows equipped with change records and time-stamped histories.
– Comprehensive analytics, spanning metrics like impressions, reach, views, and demographics.
– Exclusive branding options, allowing custom white-label content sharing with adaptive branding elements.
– Mobile application compatibility, retaining all primary features for on-the-go access.
Pricing:
Loomly offers cost-efficient packages, with a notable 25% savings on opting for yearly billing. Their ‘Standard’ tier, suitable for multiple users and accommodating up to 20 social media accounts, is priced at $59/month. Other plans, spanning from “Base” to ‘Enterprise,’ are priced between $26/month and custom quotes, respectively.
4. Sendible
Crafted with marketers in mind, Sendible streamlines the multi-social media posting process for professionals and agencies alike. It brings a comprehensive toolset that provides an edge in social media management, ensuring that every post is tailored to resonate with the target audience on various platforms. Sendible’s user-friendly dashboard offers a holistic view of your client’s schedule, enabling you to anticipate and prepare content easily. The platform’s robust integrations, from cloud storage solutions to design software, further add to its versatility.
Supported Social Media Platforms:
Sendible’s comprehensive multi-social media posting tool integrates with popular platforms such as Instagram, Facebook, LinkedIn, TikTok, Canva, Twitter, YouTube, and Google Business Profile.
Sendible’s key features include:
– Advanced scheduling capabilities that allow for individual or bulk post setups.
– Efficiently categorize posts into campaigns and set them up for automatic posting on specific days, ensuring consistent content delivery.
– An intuitive calendar view to oversee all scheduled posts. Provides capabilities to quickly edit, rearrange, and augment content.
– A built-in editor designed to optimize and customize images for every social platform without exiting the application.
– Can integrate with file-sharing and royalty-free image and GIF platforms, such as GIPHY, Pexels, Dropbox, and Google Drive, to enhance content richness.
– Incorporate trusted RSS feeds or leverage Google Alerts to share updates that matter to your audience automatically.
– Streamlined content planning using a CSV file, making it straightforward to bulk schedule posts.
Pricing:
Sendible offers four pricing options, beginning with the ‘Creator‘ plan at $25/month for one user and six social profiles. Other plans are priced between $89/month and $563/month.
5. Iconosquare
Recognized for its visually-driven planning, Iconosquare is ideal for social media managers looking to streamline their content scheduling across multiple platforms. With the capability to plan posts for a wide range of networks, the tool offers a set-and-forget functionality that liberates time for other tasks—perhaps even a margarita, as they cheekily suggest. The user-friendly desktop interface paired with mobile notifications ensures you’re always in the loop.
Iconosquare’s strength lies in its advanced features, such as image cropping, tagging, geolocation, and the first-comment addition, which cater to nuanced social media strategies. The media library function supports uploads from various sources, including Google Drive and Dropbox, consolidating assets in a single, organized space. Crossposting capabilities and an integrated social media calendar further enhance efficiency while draft approvals and content calendar sharing streamline collaboration and client involvement.
Supported Social Media Platforms:
Iconosquare’s multi-platform social media posting tool integrates with a wide range of platforms, including Instagram, Facebook, Twitter, TikTok, and LinkedIn.
Iconosquare highlighted features consist of:
– Analytics dashboard to keep track of social media campaigns and come to data-driven conclusions.
– Reporting capabilities to export social media insights.
– Collaborate with team members and submit content for approval before publishing.
– Social listening feature to listen to your audience, keep track of competitor social media campaigns, and brand monitoring.
Pricing:
Iconosquare offers three pricing plans. When billed annually, users save up to 22%. Plans begin with the Single plan at $29/month, Teams at $79/month, and a Custom plan available upon request.
6. Planable
Ideal for WordPress users, Planable stands out as an automation tool and powerhouse, simplifying content management across various social platforms. From blog posts to videos, it ensures your content gets the visibility it deserves. Planable isn’t just about auto-posting. It provides tools that ensure your posts are tailored to fit each social network perfectly, ensuring maximum engagement. The tool also bolsters the ability to find, curate, and share relevant content from various online sources, cementing your social profiles as valuable resources.
Supported Social Media Platforms:
Planable can efficiently handle content scheduling and management across a diverse range of platforms, including Instagram, Facebook, Twitter, Pinterest, TikTok, Google My Business, YouTube, and LinkedIn.
Highlight features encompass:
– Multiple viewing options for social media activity, including feed, calendar, grid, and list view.
– Store and easily access media assets, ensuring brand and message consistency across campaigns.
– Planable’s user interface is crafted to mirror real social media sites, making it straightforward for users to navigate and manage content.
– Enhance team collaboration with tools that allow members to provide feedback and approval before publishing.
– Preview posts before they go live, saving time and effort and preventing costly last-minute mistakes.
Pricing:
Planable’s pricing model is designed to accommodate varying needs. They offer a ‘Free’ plan at $0/user, with the ‘Basic’ and ‘Pro’ plans varying between $11 and $22/user. There is also a customizable ‘Enterprise’ option.
7. Blog2Social
Ideal for WordPress users, Blog2Social stands out as an automation tool and powerhouse, simplifying content management across various social platforms. From blog posts to videos, it ensures your content gets the visibility it deserves. Blog2Social isn’t just about auto-posting. It provides tools that ensure your posts are tailored to fit each social network perfectly, ensuring maximum engagement. The tool also bolsters the ability to find, curate, and share relevant content from various online sources, cementing your social profiles as valuable resources.
Supported Social Media Platforms:
Blog2Social’s multi social media posting tool makes it easier to manage and share your content across a myriad of social channels, including Facebook, Twitter, Pinterest, VKontakte, Tumblr, TikTok, YouTube, Telegram, and Vimeo.
Blog2Social’s key features include:
– Schedule posts to automatically go live upon publishing across social platforms.
– Fine-tune your social posts with comments, hashtags, handles, and emojis.
– An interactive calendar that helps track and adjust scheduled content with a simple drag & drop mechanism.
– Utilize predefined best posting times or set custom schedules to ensure maximum reach.
– Set popular content to be automatically reposted at intervals, keeping your evergreen content alive.
– Define unique post structures for automated customization.
– Monitor post performance, including views, impressions, engagement metrics, and more.
– Collaborative tools for multi-user engagement, ideal for WordPress environments.
Pricing:
Blog2Social offers premium and free plans, with the option to try the premium functions for free for 30 days. The ‘Smart‘ plan starts at $7/month, with the most expensive plan, ‘Business/Agency‘ costing $29/month.
8. Buffer
Buffer simplifies the process of scheduling posts across multiple social platforms with a clear and user-friendly interface. Its unique system ensures a streamlined experience while remaining within platform guidelines. Buffer’s multi-channel scheduling support works flawlessly regardless of the social platform. Simply use the ‘Create Post’ button and decide where your content goes.
Supported Social Media Platforms:
Buffer’s multi social media posting tool can integrate with various platforms such as Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube.
Here’s why Buffer could be your next tool of choice:
– Customize text or add specific hashtags for each platform to ensure content resonates with each audience.
– Buffer guides you on optimizing content for each social network and details scheduling options.
– Circumvent restrictions by platforms, such as posting on Facebook via Instagram, ensuring your content reaches its intended audience.
– Receive notifications on exactly when it’s time to post across your platforms, ensuring you adhere to your content schedule.
– Seamless integration with Mastodon and Shopify.
Pricing:
Buffer offers three premium and one free plan. Premium plans begin with ‘Essentials’ at $6/month for one channel. ‘Teams’ and ‘Agency’ vary between $12/month and $120/month for one and ten channels respectively.
9. Crowdfire
Stepping up to meet the challenges of an active social media presence, Crowdfire serves as the perfect companion for those aiming to master the time management aspects of their online influence. Beyond just a social media posting tool, Crowdfire delves deep into curated content recommendations specific to one’s niche. New users will appreciate Crowdfire’s data visualization capabilities, simplifying the otherwise daunting task of analyzing performance metrics through easily digestible graphs and charts. With this tool, evaluating the efficiency of your social media campaigns is a breeze.
Supported Social Media Platforms:
Crowdfire provides a comprehensive multi-social media posting tool that harmoniously syncs with major platforms, including Twitter, Instagram, Facebook Pages, LinkedIn, and Pinterest.
Crowdfire’s key features include:
– Queue Meter feature indicates the number of scheduled posts for the week, ensuring you have enough content ready for publishing.
– A unique drag-and-drop calendar view for intuitive post scheduling.
– A robust content library filled with high-quality posts to choose from.
– Dedicated tools to monitor audience reach and gain insights into post-performance.
– Ability to schedule up to 100 posts per connected social account with the Plus plan.
– Recommendations on best times to post.
Pricing:
Crowdfire offers a free package for beginners, while more advanced packages like the ‘PLUS’ start at $7.48/month, scaling up to ‘VIP’ for agencies and larger businesses at $74.98/month.
10. IFTTT
Aiming to revolutionize the way we think of social media posting, IFTTT promises users the freedom to spend more time away from their desks. Trust is built as it serves Publishers and Marketers worldwide, ensuring posts are made efficiently across diverse social networks. One of IFTTT’s shining feature is its ability to scan your RSS feeds, eCommerce sites, photo-sharing apps, and other reliable content sources.
Supported Social Media Platforms:
IFTTT’s ingenious multi-social media posting tool effortlessly bridges the gap between various platforms, making it a breeze to synchronize and automate posts on Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Instagram.
IFTTT’s key features include:
– Comprehensive automation across 800+ popular apps.
– AI Tools to automatically create and summarize content on social media.
– Ability to generate blog posts through IFTTT’s Content Creator feature.
– Cross-posting RSS feeds to Twitter or sharing new YouTube videos on Facebook pages.
– An average time-saving of 9 hours weekly, thanks to IFTTT’s robust capabilities.
– Discord and Twitch integration.
Pricing:
IFTTT offers a free version for users to get acquainted with the basics. For those wanting to delve deeper, the ‘IFTTT Pro’ is priced at $3.40/month, and the ‘IFTTT Pro Plus’ comes in at $6.80/month.
11. dlvr.it
Aiming to revolutionize the way we think of social media posting, dlvr.it promises users the freedom to spend more time away from their desks. Trust is built as it serves Publishers and Marketers worldwide, ensuring posts are made efficiently across diverse social networks. One of dlvr.it’s shining feature is its ability to scan your RSS feeds, eCommerce sites, photo-sharing apps, and other reliable content sources.
Supported Social Media Platforms:
dlvr.it’s dynamic multi-social media posting tool integrates with an impressive number of platforms, including LinkedIn, Google Business Partner, Twitter, Facebook, Instagram, Pinterest, Tumblr, and Reddit.
dlvr.it key features include:
– Integrations with Chrome Extension, WordPress, Google Analytics, and Bit.ly.
– Auto-sharing capabilities for multiple media types.
– A daily posting capability touching 5 million posts, influencing over a billion friends, fans, and followers.
– EverQueue feature reuses your best-performing social media posts to drive engagement, traffic, and save time.
Pricing:
dlvr.it’s ‘Basic’ package is free. For a more enhanced experience, the ‘Pro’ version is priced at $10.79/month, and the ‘Plus’ version is available for $29.95/month.
Overview of Multi Social Media Posting Tools
Multi Social Media Posting Tools specialize in simplifying the content posting process for social media. In addition, these tools often come equipped with advanced analytics capabilities. This empowers marketers with insights into how their content is performing across different platforms, enabling them to fine-tune their strategies and make data-driven decisions. Such insights are invaluable in understanding audience preferences, optimal posting times, and the type of content that resonates best with each segment of the target market.
The Role of Multi Social Media Posting Tools in Modern Marketing
The social media field is in a constant state of flux. To remain at the forefront, marketers must embody agility and adaptability. MSMP tools are indispensable in this dynamic landscape. They enhance efficiency by dramatically cutting down the time allocated for content distribution, thus redirecting marketers‘ efforts toward content creation, strategy development, and engagement. Beyond efficiency, these tools are instrumental in maintaining the consistency that is fundamental for brand recognition. They ensure that a brand’s narrative is unwavering across various platforms, irrespective of differences in format or presentation. Additionally, grasping the nuances of how content is perceived, engaged with, and disseminated is a cornerstone of evolving marketing strategies. Here too, MSMP tools stand out, offering marketers a unified perspective on these crucial metrics.
Considerations When Choosing an Multi Social Media Posting Tool
The market brims with a variety of MSMP tools, yet not all are tailored to suit the unique needs of every brand or organization. Therefore, it’s imperative for marketers to weigh the compatibility of a tool with the platforms where the brand is or plans to be active. The tool’s user-friendliness is equally crucial, as an intuitive interface can hasten its acceptance within teams, promoting more efficient utilization. The depth and breadth of analytical insights a tool provides are essential, with detailed data positioning the marketer for more informed decision-making. Financial considerations also come into play, as while some tools boast a range of features, they may also command a higher price point; striking the right balance between necessity and budget is crucial. Furthermore, as a business flourishes and its digital demands burgeon, a tool that seamlessly scales to match these burgeoning needs holds long-term value.
Conclusion
Multi Social Media Posting tools have become indispensable assets in a marketer’s toolkit. They simplify content dissemination and offer the strategic insights needed to navigate the choppy waters of digital marketing. By understanding the intricacies of these tools and making informed choices, marketers can ensure that their content