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The Latest Advertising and Marketing News: 8.13.24

The advertising industry is constantly evolving, with agencies across the country working tirelessly to create innovative and engaging campaigns for their clients. Recently, several Virginia-based agencies have been recognized for their outstanding work in the field. From award-winning TV ads to website redesigns and animations, these agencies are setting the bar high for creativity and effectiveness in advertising.

One such agency, BES Studios, recently won a Telly award for its “Virginia Wins With Horses” TV ad created for client Virginia Equine Alliance. The 60-second spot, part of a multi-platform campaign by Virginia Broadcast Solutions, received a Silver award in the Travel & Tourism Regional TV category. The ad features stunning footage filmed at Colonial Downs in New Kent, Eagle Point Farm in Ashland, and other Virginia locations, showcasing the beauty and excitement of horse racing in the state.

Another standout campaign comes from The King Agency, which launched a new series of ads for First Team Auto Group. Titled “Hampton Roads is Home,” the campaign highlights the auto group’s deep roots in the Hampton Roads community. Voiced by First Team CEO Ashton Lewis Jr., the 30- and 15-second spots will be featured on television, online, digital video, and social media platforms in the Hampton Roads market. The campaign aims to connect with local customers and emphasize the auto group’s commitment to the community.

In the realm of animation, Alice Blue recently completed a 50-second animation for Free Guitars 4 Kids, a nonprofit organization based in Minnesota. The visually captivating animation helps promote the organization’s mission of providing free guitars to children in need, showcasing the power of music in transforming lives. Additionally, Addison Clark, a Virginia-based agency, has been busy with various projects, including a website redesign for Pharmacy Express in New Jersey and video production for local businesses like Storke Funeral Home and Angus Dentistry.

The Martin Agency, a well-known player in the advertising industry, released a new spot for Bud Light for the 2024 NFL season. Titled “Easy to Sunday 2.0,” the 30-second ad features football legend Peyton Manning and continues the agency’s successful “Easy to Sunday” campaign for the beer brand. With its clever storytelling and star-studded cast, the ad is sure to resonate with football fans and beer enthusiasts alike.

Overall, these Virginia-based agencies are demonstrating their creativity, talent, and dedication to delivering impactful advertising campaigns for their clients. Whether it’s through visually stunning TV ads, engaging animations, or strategic digital marketing efforts, these agencies are making a mark in the industry and setting a high standard for advertising excellence. As the advertising landscape continues to evolve, we can expect to see even more impressive work from these agencies in the future.

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