Global flavors have been gaining popularity among consumers, with a growing interest in extraordinary flavors that offer both comfort and adventure. This trend has been particularly evident during the COVID-19 pandemic, where consumers sought out new and exciting flavors to break the monotony of their daily routines. According to Innova Market Insights, the demand for global flavors has persisted, with consumers now looking for unique and diverse taste experiences.
One company that has embraced this trend is Snacklins, a plant-based puffed snacks maker that draws inspiration from global influences, comfort foods, and a commitment to free-from ingredients. Their product lineup includes flavors such as Barbecue, Chesapeake Bay, and Teriyaki, all featuring yuca mushroom as the first ingredient. Snacklins‘ snacks are Non-GMO certified, vegan, and kosher, appealing to consumers looking for healthier snack options with bold and exciting flavors.
In addition to global flavors, consumers are also gravitating towards earthy and nostalgic flavors made with high-quality ingredients. Point Reyes Farmstead Cheese Co. has tapped into this trend with products like Fennel Blue cheese, which combines mild blue cheese with fennel to create a sweet and umami flavor blend. Their Truffle Brie uses Italian black summer truffles to infuse a buttery and earthy flavor profile, catering to consumers looking for indulgent and sophisticated taste experiences.
Feel Good Foods, a brand known for its frozen gluten-free comfort foods, also recognizes the importance of nostalgic and familiar flavors for consumers. Their offerings, such as Fried Pickles, Chicken Potstickers, and Jalapeño Bites, provide better-for-you versions of classic comfort foods, appealing to consumers looking for convenient and healthier options without sacrificing taste.
When it comes to authenticity, older consumers value brands that align with their personal values and deliver authentic messaging. Sprouts Social’s Influencer Marketing report highlighted the importance of brands shaping their strategy towards social and emotional value to connect with consumers on a deeper level. Dr. Bronner’s Magic All-One is a prime example of a brand that emphasizes authenticity and social values through its packaging and messaging, promoting social unity and environmental stewardship.
On the other hand, Gen Z consumers place more emphasis on a brand’s follower count, underscoring the importance of establishing quantifiable trustworthiness in the eyes of younger consumers. Athletic Brewing Co., a leader in the non-alcoholic beer market, leverages authentic messaging to connect with its audience by promoting self-care, active lifestyles, and social connection without the need for alcohol. By partnering with influencers and offering exclusive flavors to members of its Athletic Club, the brand reinforces its community-oriented value system and resonates with consumers seeking a healthier and more balanced lifestyle.
In conclusion, the trend towards global flavors, earthy and nostalgic tastes, and authentic messaging reflects the evolving preferences of consumers in today’s market. Brands that can tap into these trends and deliver unique, high-quality products that align with consumer values are well-positioned to succeed in an increasingly competitive landscape.