Flojo’s functional beverage is making waves in the market with its unique blend of ingredients aimed at enhancing focus and productivity. The star ingredient, reishi mushroom, also known as lingzhi, is combined with a variety of botanicals such as ginseng, calendula, echinacea, schisandra, and more to create what Co-Founder Cherie Lui describes as the ‘most synergistic combination’ for cognitive enhancement.
Lui explains that the formula is science-backed, with the company working closely with a neuro lab in Canada to study the impact of different plants on cognitive pathways related to focus, concentration, alertness, and stress. By analyzing hundreds of compounds and using cutting-edge AI technology, the team was able to identify the most effective combination for boosting focus and productivity.
The beverage is designed to provide a productivity buzz without relying on excessive caffeine, which can lead to jitters and crashes. Instead, the stress adaptogens in the drink help create a calm and focused state, essential for optimal performance. All the ingredients in the beverage have clinical research backing their efficacy, and the company is looking to conduct clinical studies on athletes to further validate the formula’s benefits on mental endurance.
The demand for functional beverages in the APAC region, particularly those targeting cognitive health and stress management, is on the rise. Consumers are looking for drinks that offer specific benefits beyond just quenching their thirst. With the increasing focus on gut health in products like kombucha, there is a growing interest in beverages that support mental well-being and concentration.
Flojo’s target market includes urban cities with a high concentration of corporate professionals, executives, and students who are looking to enhance their mental performance. Singapore, known for its productivity and efficiency, serves as an ideal launchpad for the beverage. However, the potential applications extend across the Asian region, where office workers and students alike are familiar with the challenges of mental fatigue.
In conclusion, Flojo’s functional beverage stands out in the market for its innovative blend of ingredients aimed at boosting focus and productivity. With a science-backed formula and a focus on cognitive health, the beverage is well-positioned to meet the growing demand for functional beverages in the APAC region. Listen to the podcast above to learn more about the company’s journey and future plans.