Skynesher / Getty Images is a well-known resource for high-quality images that are used by individuals and businesses alike. However, in the world of car sales, the landscape is changing rapidly with the rise of online platforms like Carvana and TrueCar. These platforms allow consumers to browse through millions of in-stock vehicles, make a purchase online, and have the vehicle delivered right to their doorstep. This convenience has made the job of a car salesperson more challenging than ever before.
In a recent discussion on Reddit, car salespeople shared three things that they don’t want customers to know when they walk into the showroom. One of the key points that came up was the concept of the out-the-door price. Many customers are often puzzled by the fact that American car dealerships don’t readily provide an out-the-door price. The reason behind this tactic, as explained by one Redditor, is to create an emotional connection with the customer before discussing numbers. By withholding the final price, salespeople hope to keep customers engaged and increase the chances of making a sale.
Another important aspect that salespeople don’t want customers to know is the online price or prices at other dealerships. In the age of smartphones, customers have easy access to pricing information from various sources. This can put salespeople at a disadvantage, as customers can use this information to negotiate a better deal. Salespeople fear that customers armed with pricing information from other dealerships will have the upper hand in negotiations.
Furthermore, salespeople want customers to believe that they have the power to negotiate the best deal. However, the reality is that the sales manager is often the decision-maker when it comes to finalizing a deal. Salespeople may not have as much authority as they lead customers to believe, and the sales manager ultimately holds the key to sealing the deal.
Understanding these aspects of the car sales process can give customers a better position to negotiate and secure a favorable deal. By being aware of the tactics used by salespeople and the dynamics of the negotiation process, customers can navigate the showroom with confidence and ensure that they get the car they want at a price they are comfortable with.
In conclusion, the world of car sales is evolving rapidly, with online platforms and changing consumer behavior reshaping the industry. Salespeople are adapting to these changes by employing various tactics to engage customers and secure deals. By being informed about the pricing strategies used by salespeople and understanding the dynamics of negotiations, customers can make more informed decisions and get the best deal possible when purchasing a new car.