Latin America is a region that is rapidly growing in the affiliate and marketing sector, with more markets maturing and becoming increasingly competitive. To navigate this evolving landscape, industry professionals must adapt and innovate to meet changing regulations and market demands. One event that aims to equip professionals with the tools they need to succeed in this dynamic environment is the upcoming SBC Summit LATAM.
Scheduled to take place on Wednesday, October 30th at the Seminole Hard Rock Hotel & Casino in Miami, the SBC Summit LATAM will bring together 4,000 industry professionals to discuss the latest marketing strategies, acquisition tactics, and technological advancements in the region. One of the key highlights of the event is the dedicated ‘Affiliates & Advertising’ educational program, which will focus on crucial topics affecting the Latin American marketing and affiliate sectors.
The conference track will feature discussions on a wide range of topics, including projections for the affiliate landscape over the next five years, leveraging customer activity for successful marketing campaigns, initiatives for safeguarding vulnerable young players, AI strategies transforming the industry, and key considerations for entering new markets. These discussions will provide attendees with valuable insights and strategies to enhance their performance in the region.
One of the panels opening the track is the Affiliate Leaders panel, titled ‘Strategic Approaches to Affiliate Marketing Success in LATAM.’ This panel will focus on the future of affiliate marketing, strategies for new affiliates to ensure long-term growth, and the benefits operators can derive from partnerships with affiliates. The panel will feature industry experts who will share their insights and experiences in the affiliate marketing space.
Another panel, titled ‘Attracting Players: Strategies for Driving Traffic Acquisition in LatAm,’ will offer delegates insights into effective approaches for engaging specific regional audiences. The panel will discuss the role of automation software, the importance of ‘the product,’ and how leveraging customer activity can drive successful marketing campaigns. Attendees can expect to gain valuable insights into driving traffic acquisition in the Latin American market.
The session titled ‘Navigating Responsible Marketing Through Social Media & Influencers’ will explore the opportunities of celebrity and influencer marketing in the region. The panel will discuss the need for improved regulations around digital influencers, the strengths and weaknesses of influencer marketing, and best practices for operators to protect vulnerable young players. This session will provide attendees with valuable insights into leveraging influencers for marketing purposes.
Lastly, the panel titled ‘AI’s Impact in Sports Betting Operations’ will delve into how AI is revolutionizing player engagement, personalization, and campaign effectiveness in sports betting. Industry experts will discuss how AI strategies and technologies are reshaping the industry and highlight innovative approaches that are driving success in the region. Attendees can expect to gain valuable insights into the role of AI in sports betting operations.
In addition to the ‘Affiliates & Advertising’ conference track, attendees will have the opportunity to participate in dedicated programs covering leadership, sports betting & media, emerging markets & technology, lotteries, casinos & iGaming, and payments & compliance. This comprehensive event will provide industry professionals with the knowledge and tools they need to succeed in the Latin American market.
To secure a spot at the upcoming SBC Summit LATAM, attendees can take advantage of the ‘Early Bird Special’ offering access to all three core days of the event, including the exhibition floor, conference content, and evening networking parties, all for a discounted price. Additionally, operators and affiliates can apply for free passes to the event, providing an opportunity for industry professionals to network and learn from experts in the field.
Overall, the SBC Summit LATAM promises to be a valuable event for industry professionals looking to enhance their performance in the Latin American market. With a focus on the latest marketing strategies, acquisition tactics, and technological advancements, attendees can expect to gain valuable insights and strategies to navigate the evolving landscape of the affiliate and marketing sector in Latin America.