Gushcloud International, a leading creator and IP management company in Southeast Asia, has made significant strides in the region’s creator economy by signing 27 exclusive talents from five countries in the first half of the year. The diverse talent roster includes creators from Indonesia, Malaysia, the Philippines, Singapore, and Thailand, who are active on various social media platforms such as Instagram, TikTok, YouTube, and X (formerly Twitter). These creators cover a wide range of content genres, including lifestyle, fashion, comedy, food, travel, and advocacies, catering to a broad audience.
Nirote (May) Chaweewannakorn, Head of Talent in Southeast Asia at Gushcloud International, expressed excitement about welcoming the new members to the Gushcloud Talent Agency family. These young creators bring creativity, collaboration, and energy to the table, using their influence to drive positive change within their social media communities. This aligns with Gushcloud’s mission of creating a positive impact for future generations. Chaweewannakorn emphasized the company’s commitment to developing content and securing brand deals for the newly signed talents.
The list of talents includes familiar and fresh faces who are poised to capture the attention of netizens across social media platforms. From Indonesia, influencers like Belvadera, Marcell Darwin, and Florean Augustina bring their unique perspectives on beauty, fashion, and lifestyle to their followers. In Malaysia, Natasya Nazreen and Khairul Hakimin showcase their expertise in fashion, beauty, and food content creation. The Philippines is represented by personalities like Apple David, Rio Mizu, and Pattie Paraiso, who excel in hosting, fashion, and lifestyle content. Singaporean creators Esther Rachel Lai, Yan Kay Kay, and Cheryl Chin offer a mix of lifestyle, travel, and beauty content. In Thailand, talents like Tarnutsuda, Nnanaeeee, and Poonchuu bring their flair for beauty, comedy, and fashion to the digital landscape.
The digital economy in Southeast Asia is on a rapid growth trajectory, with social media users leading the way in digital engagement. The region’s digital economy is projected to reach $600 billion in gross merchandise value by 2030, according to The e-Conomy SEA 2023 report by Google, Temasek, and Bain & Company. Gushcloud’s recent signings reflect the company’s commitment to nurturing and promoting talent in the region, as well as its global expansion efforts. Earlier this year, Gushcloud announced the signing of 14 creators from Indonesia, the Philippines, and Thailand, and the opening of a new office in Abu Dhabi, United Arab Emirates.
Overall, Gushcloud International’s continued success in the Southeast Asian creator economy underscores the growing influence and opportunities within the digital landscape. By partnering with talented creators from diverse backgrounds, the company is poised to make a significant impact on the region’s digital ecosystem and beyond.