Aloha, the plant-based protein bar pioneer, has recently launched its first brand campaign, „Deliciously Satisfying,“ marking a significant milestone for the company amidst rapid growth and retail expansion. The campaign comes on the heels of a successful first half of 2024 for the employee-owned brand, which saw high double-digit growth, a substantial investment from SEMCAP Food & Nutrition, and recognition from industry leaders such as Whole Foods Market and Inc. magazine.
The „Deliciously Satisfying“ campaign is designed to resonate with consumers who are looking for nutritious and convenient food options. By highlighting universally satisfying experiences like popping bubble wrap or cracking open a fresh can of tennis balls, Aloha draws a parallel to the feeling of indulging in one of their protein-packed bars. With increased consumer awareness and demand for healthier snacks, the campaign aims to reach a broader, more mainstream audience in the fast-growing healthy snack market.
Julia Shapiro, VP of Brand at Aloha, emphasizes the importance of brand marketing in reaching a larger audience. She notes that increasing protein intake is a top health goal for many adults, and Aloha’s delicious taste, superior macronutrient profile, and commitment to sustainability make it a compelling choice for health-conscious consumers. As the only B-Corp and Climate Neutral Certified bar on the shelf, Aloha offers a product that consumers can feel good about on every level.
Aloha’s focus on ingredient transparency and sustainability sets it apart in the better-for-you food movement. With flavors like peanut butter cup and chocolate chip cookie dough, each bar contains 14g of protein and 5g of sugar or fewer. Made from high-quality, USDA Organic ingredients, Aloha bars are gluten-free, soy-free, dairy-free, and free from artificial additives. Additionally, a portion of proceeds from their Special Edition Hawaiʻi bars support Kupu, a nonprofit dedicated to empowering youth in environmental fields.
Brad Charron, Chairman & CEO of Aloha, reflects on the company’s journey of resilience and passion. He sees the „Deliciously Satisfying“ campaign as a representation of Aloha’s brand ethos and consumer-centricity, signaling the beginning of even greater success. With a team of entrepreneurs driving explosive momentum, Aloha aims to become not just a food choice but a favorite brand that embodies vitality and the spirit of aloha in consumers‘ daily lives.
The campaign, led by Julia Shapiro and supported by Brad Charron, will run on premium streaming platforms and feature influencer content on social media. By inviting creators to share their own „Deliciously Satisfying“ moments, Aloha aims to engage with consumers in a socially native way, leveraging ASMR-type content to create a unique and immersive experience.
For more information on Aloha and their products, visit their website and follow along on social media using the hashtag #DeliciouslySatisfying. As an employee-owned and operated company committed to nourishing the world with simple, nutritious food, Aloha continues to make waves in the health food industry with its innovative approach to plant-based protein bars.