Quad/Graphics, Inc., a global marketing experience company, has recently appointed Courtney Ballantini as the Senior Vice President and Head of Client Experience at Rise, Quad’s full-service integrated media agency. This announcement marks a significant milestone for Rise as Ballantini brings with her a wealth of experience and expertise in the marketing and advertising industry.
With over two decades of experience, including executive roles at Starcom and Tyson Foods, Ballantini is well-equipped to lead Rise’s client relationships and tackle the complex challenges that marketers face today. Her background in both agency and client-side roles gives her a unique perspective that will enable her to connect effectively with clients and drive impactful results for brands.
Joshua Lowcock, President of Media for Quad, expressed his confidence in Ballantini’s ability to lead Rise’s client experience team. He highlighted her commitment to nurturing talent and her understanding of the evolving needs of brands and marketers. Lowcock emphasized Rise’s vision to provide integrated solutions that remove friction in the marketing journey while maintaining transparency and a disruptor differentiator path.
Ballantini’s leadership will be instrumental in driving Rise’s ongoing transformation and enhancing client relationships. She is joining Rise at a pivotal moment in its growth journey, where the agency’s collaborative team and growth-oriented culture present opportunities to solve client problems in more meaningful ways. Ballantini’s passion for building and transforming teams and businesses aligns perfectly with Rise’s mission to establish itself as a full-service media agency.
In addition to her professional experience, Ballantini has been actively involved in industry organizations that support and advance working women and mothers. Her commitment to mentoring rising leaders and parents reflects her dedication to empowering others in their careers and personal lives.
Quad, the parent company of Rise, is a global marketing experience company that helps brands make direct consumer connections across various channels. With a focus on streamlining marketing complexities and removing friction from the customer journey, Quad offers flexible, scalable, and connected solutions tailored to clients‘ objectives. The company’s commitment to innovation, culture, and sustainable impact sets it apart in the industry.
Rise, as a full-service omnichannel media agency, specializes in media, customer experience, and analytics to help brands connect with their audiences effectively. With a team of approximately 500 people supporting over $1 billion in media, Rise serves clients across industries such as retail, healthcare, and financial services. Leveraging Quad’s proprietary tech and data stack, Rise provides brands with insights to optimize their marketing spend and drive business growth.
In conclusion, Courtney Ballantini’s appointment as the Senior Vice President and Head of Client Experience at Rise signifies a new chapter in the agency’s growth journey. With her leadership and expertise, Rise is poised to deliver innovative solutions that meet the evolving needs of brands and marketers, driving tangible business impact. As part of Quad, Rise continues to be a leading player in the media agency landscape, offering strategic solutions for brands to connect with their audiences effectively.