Tesco’s decision to introduce „passports“ for clothes in response to the European Union’s push for greater supply chain transparency and sustainability is a significant step towards promoting eco-friendly practices in the fashion industry. The move comes as Brussels aims to enforce new rules that will require companies to provide detailed information on the materials used in their products and their environmental impact.
The introduction of digital product passports (DPPs) will not only benefit consumers by providing them with more information to make informed buying decisions, but it will also have a significant impact on fast fashion brands. Andrew Xeni, founder of the eco-friendly fashion label Nobody’s Child, emphasized the importance of consumers having access to information that enables them to understand the environmental impact of the products they purchase.
Tesco’s commitment to implementing DPPs across its clothing range reflects a growing trend towards promoting sustainability and circular practices in the fashion industry. Joe Little, head of technical at Tesco, highlighted the importance of DPPs in encouraging and promoting sustainable practices.
As the EU regulations mandating the use of DPPs come into effect in 2027, it is crucial for DPP solution providers to prepare competitive pricing models to boost adoption across the supply chain. The implementation of DPPs is expected to optimize workflows and enhance profitability for brands that embrace sustainable practices.
Rithika Thomas, a sustainable technologies senior analyst at ABI Research, emphasized the value of DPPs in promoting textile efficiency, reducing overproduction, and demonstrating sustainability. However, challenges such as practical implementation, data structure, and accessibility still need to be addressed in this emerging market.
Overall, Tesco’s decision to introduce „passports“ for clothes is a positive step towards promoting transparency and sustainability in the fashion industry. By providing consumers with more information about the products they purchase, companies can empower individuals to make environmentally conscious choices and drive positive change in the industry.