Building a following on TikTok can be more challenging than on other platforms due to the effectiveness of TikTok’s algorithm and For You feeds. Unlike other platforms where users need to follow accounts to see content, TikTok users can endlessly scroll without following anyone. However, it is still possible to build a major audience and online presence on TikTok, as many creators and brands have successfully done so.
To shed light on the keys to success in growing a TikTok following, we spoke to three social media experts from Intel, Booking.com, and Verizon. These experts shared their strategies, tips, and insights on how they have grown their audience on the platform.
One of the main reasons why follower growth on TikTok is important is that it can lead to increased reach, brand awareness, monetization opportunities, better chances for virality, and enhanced brand trustworthiness and authority. Gabe Gomez, Verizon’s Social Strategy Lead, emphasized the importance of tracking growth as a signal that content is well-received and adds value to the audience.
To effectively grow your TikTok followers, it is essential to create follow-worthy content that is entertaining, educational, or inspiring. Understanding TikTok’s algorithm, identifying your target audience, being consistent in posting, participating in trends, and promoting your TikTok videos on other platforms are also crucial strategies for follower growth.
Additionally, leveraging TikTok’s Creator Search Insights, optimizing your profile, posting at the right time, posting often, experimenting with different content formats, engaging with your audience, and using new TikTok features can all contribute to growing your TikTok following. Partnering with creators, adding a call to action in your videos, creating content series, and running TikTok ads are also effective tactics for increasing followers on the platform.
Lastly, diving into your analytics and using tools like Hootsuite to interpret your TikTok data can help you understand which content resonates with your audience and drives follower growth. By continuously learning, iterating, and creating content that engages your community, you can successfully grow your TikTok presence and increase your follower count.
In conclusion, while building a following on TikTok may present its challenges, with the right strategies, consistency, and creativity, it is possible to grow a significant audience and establish a strong online presence on the platform. By following the tips and insights shared by social media experts and leveraging analytics tools, you can effectively increase your TikTok followers and engage with a larger audience.