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Aesthetic Launches AI Platform for Identifying Clothes – WWD

Aesthetic, a fashion tech startup, has recently launched a groundbreaking AI platform that has been dubbed as the ‚Shazam for Clothes‘. This innovative platform aims to revolutionize the way we shop for clothes by using advanced artificial intelligence technology to help users find similar or identical items to those they see in photos or in real life.

The concept behind Aesthetic’s AI platform is simple yet powerful. Users can simply snap a photo of a piece of clothing they like, whether it’s a dress worn by a celebrity on the red carpet or a stylish outfit spotted on the streets, and upload it to the platform. The AI technology then analyzes the image, identifies key features such as color, pattern, and style, and searches through a vast database of fashion items to find the closest matches.

One of the key advantages of Aesthetic’s platform is its ability to provide users with instant results. Gone are the days of endlessly scrolling through online stores or searching through racks of clothes in physical stores to find that perfect item. With just a few clicks, users can discover where to buy the exact item they are looking for or find similar alternatives that match their preferences.

Moreover, Aesthetic’s platform is designed to be user-friendly and intuitive. The interface is clean and simple, making it easy for users to navigate and upload images. The platform also offers personalized recommendations based on users‘ preferences and browsing history, helping them discover new styles and brands that align with their taste.

In addition to helping users find specific items, Aesthetic’s platform also serves as a valuable tool for fashion retailers and brands. By analyzing the data collected from user searches and interactions, retailers can gain insights into popular trends, styles, and preferences, allowing them to tailor their inventory and marketing strategies to better meet consumer demand.

Overall, Aesthetic’s ‚Shazam for Clothes‘ AI platform represents a significant advancement in the fashion tech industry. By leveraging the power of artificial intelligence, the platform offers a convenient and efficient way for users to discover and shop for clothes, while also providing valuable insights for retailers. As technology continues to shape the future of fashion, platforms like Aesthetic’s are paving the way for a more personalized and seamless shopping experience.

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