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Amit Sethiya departs from SYSKA: Marketing and Advertising News on ET BrandEquity

Amit Sethiya, the head of marketing at SYSKA, has recently announced his departure from the company after serving as the chief marketing officer for 8 years. Sethiya’s journey in the marketing industry has been nothing short of impressive, with a career spanning over two decades and experience across various sectors.

Sethiya kickstarted his marketing career in 2004 at Jindal Iron and Steel company (JSW Group), where he laid the foundation for his marketing expertise. He then moved on to roles in corporate communications at Lodha Group and the Marathon Group, honing his skills in brand management, internal communications, and project design. In 2010, Sethiya joined Tata Housing as a marketing manager, where he played a pivotal role in devising marketing strategies and managing brand lifecycles.

His tenure at SYSKA, a leading player in the FMEG (Fast Moving Electrical Goods) industry, saw him spearheading the marketing efforts for the company’s products. Sethiya’s innovative approach and strategic thinking helped establish SYSKA as a thought leader in energy-saving solutions. His contributions to the company have been recognized by industry bodies, with accolades such as being named the „Most Influential Marketing Leader 2022“ by the World Marketing Congress and „Marketing Mavericks 2023“ by Dun & Backstreet Media.

Reflecting on his time at SYSKA, Sethiya expressed gratitude towards all stakeholders for their support in achieving the company’s marketing milestones. He emphasized the importance of challenging the status quo and redefining marketing norms in the FMEG industry. Despite bidding farewell to SYSKA, Sethiya remains optimistic about embarking on new adventures and opportunities in the marketing landscape.

As Sethiya transitions to a new chapter in his career, his departure marks the end of an era at SYSKA. His legacy as a visionary marketer and strategic leader will undoubtedly leave a lasting impact on the company and the industry as a whole. With a track record of success and a wealth of experience under his belt, Sethiya’s next move is eagerly awaited by the marketing community.

In conclusion, Amit Sethiya’s journey from a marketing novice to a seasoned industry leader is a testament to his dedication, passion, and expertise in the field. His departure from SYSKA signifies the end of a successful chapter, but also opens doors to new possibilities and ventures in the dynamic world of marketing. As Sethiya bids farewell to SYSKA, his legacy as a marketing maverick will continue to inspire and influence the marketing landscape for years to come.

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