The recent book fair held in Lahore took an unexpected turn as food stalls stole the spotlight from literary offerings. The event, aimed at promoting literature and cultural engagement, fell short of its goals as reports revealed a significant disparity between book sales and food purchases.
Local sources disclosed that a mere 35 books were sold during the fair, a figure that left organizers and attendees disappointed. In contrast, food vendors thrived, selling over 1,200 shawarmas and more than 800 plates of biryani to eager fairgoers, as reported by the Hindustan Times.
The irony of this culinary dominance is hard to miss, especially in a city like Lahore, known as Pakistan’s cultural and literary hub. With a rich history of nurturing renowned writers such as Saadat Hasan Manto and Faiz Ahmed Faiz, the lack of interest in books at the fair is particularly striking.
According to a report from the Asia News Network, the overwhelming focus on food at the fair reflects current cultural trends. Attendees displayed little enthusiasm for literature, resulting in the dismal figure of only 35 books sold, a fact that sparked disappointment and concern among many on social media.
Comments on platforms like Reddit echoed this sentiment, with one user deeming the situation „embarrassing“ and highlighting the perceived absence of a reading culture in Pakistan. Others found humor in the unexpected emphasis on food rather than books at an event meant to celebrate literary achievements.
The contrast between the meager book sales and the bustling food stalls at the Lahore book fair serves as a poignant reminder of the evolving cultural landscape. While the event may not have achieved its intended purpose of promoting literature, it has inadvertently shed light on the shifting interests and priorities of modern society.