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Back-to-School Season Sees U.S. Families Opting for In-Store Shopping

As the fall season approaches, U.S. families are gearing up for back-to-school shopping. According to the 2024 U.S. Back-to-School Consumer Sentiment Survey from Sensormatic Solutions, the majority of consumers (74 percent) plan to do their shopping in brick-and-mortar stores. This is a significant shift from online shopping trends in recent years, indicating that shoppers are looking for a more hands-on experience when it comes to purchasing school supplies.

Despite the economic challenges facing many families, with 34 percent planning to spend less than in previous years, retailers are stepping up to offer great deals and value to their customers. However, with the increase in foot traffic expected in stores, it’s important for shoppers to plan ahead to ensure they can secure all the items on their checklist without facing common challenges like out-of-stock items, large crowds, and lack of time to shop.

One key tip from Sensormatic Solutions is to make a plan before heading out to shop. By compiling a list of needed items and researching store deals in advance, shoppers can maximize their savings and avoid the stress of last-minute shopping. Starting early in the season can also help beat the crowds and secure popular items before they sell out.

Another important consideration for shoppers is safety and security while shopping. With retail theft on the rise, it’s essential to be aware of potential security measures in place at stores. By allowing extra time in your schedule to navigate these measures, such as locked items that require associate assistance, you can ensure a smooth and safe shopping experience.

Price is a significant factor for 75 percent of respondents when shopping in-store, so finding ways to save money is crucial. Options like reusing supplies from previous years, shopping at discount stores, and utilizing buy online, pick up in-store (BOPIS) services can help stretch your budget. By prioritizing specific items and avoiding impulse purchases, you can control your spending while still taking advantage of in-store deals.

For shoppers concerned about sustainability, there are also ways to shop more eco-consciously during the back-to-school season. Choosing products with sustainable packaging, opting for items made with eco-friendly materials, and bringing reusable shopping bags can all help reduce your environmental impact. Secondhand stores are also a popular choice for those looking to shop sustainably and reduce waste.

Overall, as shoppers prepare for back-to-school season, it’s important to be proactive in planning, budgeting, and shopping consciously. By following these tips from Sensormatic Solutions and staying informed about the latest trends and insights, you can make the most of your shopping experience and ensure a successful start to the school year.

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